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Yummy Instant Noodles

Yummy Instant Noodles. Group 1 Michael, James, Janno Tina, Nicky, Sophia Lin. Outline. Understand Yummy Instant Noodles Vision Market analysis SWOT analysis Strategy Product Marketing and sales Operations Financial situation. Understand Yummy Instant Noodles. James. Logo.

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Yummy Instant Noodles

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  1. Yummy Instant Noodles Group 1 Michael, James, Janno Tina, Nicky, Sophia Lin

  2. Outline • Understand Yummy Instant Noodles • Vision • Market analysis • SWOT analysis • Strategy • Product • Marketing and sales • Operations • Financial situation

  3. Understand Yummy Instant Noodles James

  4. Logo • Designer: James

  5. Slogan:Yummy instant noodles, Yummy Yummy Use organic components and new technology to reduce the percent of preservatives Concept: let customers feel safe. Main customers: women Main market: north Taiwan Key success factors: organic food

  6. Vision Nicky

  7. Vision Our objection: domestic market: 25% overseas market: 15%(china) The main strategy of expand the product market share

  8. Market analysis Tina

  9. The consumption of instant noodles in Taiwan is very huge, on the 12th in the world. A variety of instant noodles in Taiwan Japanese instant noodles: salty Korean instant noodles: spicy Thai and Southeast Asian instant noodles :added lots of spice are also spicy. the chief sales volume is Taiwan local instant noodles above 95%

  10. The market of instant noodles have been declined for four years • The domestic market of instant noodles is on the highest point in 2003 • the sales volume decline 1% to 2% every year • Market share rate: • 1.Uni-President 45% 2. Wei-Lih Food 18% 3.Vedan 15% 4.康師傅 10% 5. Yummy 5%

  11. SWOT analysis James, Michael

  12. Strength The price is cheap Flavor is plentiful The Ingredient is health The logo is easy to remember

  13. Weakness Lack of fame Less market share

  14. Opportunity Oversea market Prompt to appeal adult customer Commercial and poster to advertise

  15. Threat The same trades Globe recession

  16. Strategy Michael

  17. Strategy • competitive weaknesses • competitive capabilities • strategy

  18. Product Sophia Lin

  19. Flavor • Hot and spicy curry flavor (NT 30 / per)

  20. Seafood flavor (NT 30 / per)

  21. Beef flavor (NT 30 / per)

  22. Ingredient • The main components of yummy instant noodles are carbohydrate, fat, and protein.

  23. Containers & packaging • Cup-type • Bag-type

  24. Standards • Heat resistance • Thermal insulation • Water resistance • Oil resistance • Resistance to compression

  25. Marketing and sales Nicky, Janno

  26. place Our strategy: customer can find our product in every small corner over Taiwan. physical store hyper-market, convenience store, cosmetic and medicine store and grocery store virtual store online-shipping, television order

  27. Advertisement & Promotions Don’t hesitate anymore! Just take actions to rape the chances! Come on!! • Advertisement • Commercial Films • Newspapers, Direct mails,Magazines • Endorsement • Promotions • Special Offer • Special Bonus Points for Great Rewards

  28. Operations Janno

  29. Organizational structure

  30. Facilities has most professional and clean production

  31. Product/service delivery convenience store on-line delivery service Our goal is to serve customers with the best and most convenient way. service phone number: 0800-090-818

  32. Financial situation Sophia Lin

  33. Commercial Film http://imsophialin.pixnet.net/blog

  34. Thanks for your listening~ It’s time to eat one~~^^

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