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The Marketing Strategy

The Marketing Strategy. By Katie Futris Natalie Sereseroz and Mustafa Abushaaban. Offering the best of the best through product and customer satisfaction. Target Market. All age groups interested in fitness and sporting activities Families with children in team sports

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The Marketing Strategy

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  1. The Marketing Strategy By Katie Futris Natalie Sereseroz and Mustafa Abushaaban

  2. Offering the best of the best through product and customer satisfaction

  3. Target Market • All age groups interested in fitness and sporting activities • Families with children in team sports • Hikers, Golfers, Runners, Athletes, etc.

  4. Current Marketing Strategy Traditional: • Weekly ads in the Sunday paper • Special deals and promotions online • Appealing to older, more traditional market

  5. Current Marketing Strategy Nontraditional: • Facebookand Twitter updates • Commercials through YouTube channel • Appealing to a younger tech-savvy market • http://www.youtube.com/watch?v=8KSIUJysTHY&feature=related

  6. SWOT Analysis

  7. Strengths • Well structured website • Easy to shop online • Social Media utilization • Shopping cart user friendly • ‘Help’ page available for each department

  8. Weaknesses • Shoe department lacks variety in size and styles • Shipping requires $89 minimum purchase • Limited sales and discounts available

  9. Opportunities • Offer more incentives • Create a mobile app • Provide live help via chat • Match competitor prices • Offer free standard shipping

  10. Threats • Amazon offers free shipping with $25 purchase • Zappos offers the greatest shoe variety • Dick’s Sporting Goods • Academy Sports and Outdoors

  11. Digital Marketing Strategy Ways to improve: • Implement special deals and emails • “Mid-day dash” like Neiman Marcus • Use FourSquare to create special deals and coupons • Utilize Groupon and LivingSocial • Make consumers feel special • Maintain new and returning customers

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