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Updating Category Demographics

Updating Category Demographics. n ielsen answers. https://answers.nielsen.com/portal/site. Enter your University account ID (@ uark.edu ) Set your password . Analysis Tools. Pull down: Homescan - Consumer Insights Under Brand Insights select Ad Hoc Base Request.

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Updating Category Demographics

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  1. Updating Category Demographics nielsenanswers

  2. https://answers.nielsen.com/portal/site • Enter your University account ID (@uark.edu) • Set your password

  3. Analysis Tools • Pull down: Homescan - Consumer Insights • Under Brand Insights select • Ad Hoc Base • Request

  4. Ad Hoc Base(Request) • Database CONS_DATABANK_14342 (Next ) 2. Regions TOTAL U.S. • Products Characteristics: “Drill down” to find category DEPARTMENT: Select the broad department PRODUCT GROUP: CATEGORY: Be sure “BRANDS” are correct, then back up to ONLY the CATEGORY level (all brands within are selected).

  5. OR Ad Hoc Base(Request) • Database CONS_DATABANK_1432 (Next ) 2. Regions TOTAL U.S. • Products: Database Items Use Filter (Search), use short descriptions to find products Select brands and categories to “Selected Items”

  6. Facts • ITEM $ (000) • DOLLAR SHARE • ITEM PENETRATION • ITEM $ PER ITEM BUYER • ITEM TRIPS PER ITEM BUYER • ITEM $ PER ITEM TRIP

  7. Facts • N = RAW BUYERS • PURCHASE CYCLE (IN ELAPSED DAYS) • % REPEAT BUYERS (% 2+ TIME BUYERS) • LOYALTY (SHARE OF REQUIREMENTS) • % ITEM $ ON DEAL • % DOLLARS WITH MANUFACTURERS COUPON

  8. Analysis Tools • Pull down: Homescan - Consumer Insights • Under Brand Insights select • Ad Hoc Demo • Request

  9. Ad Hoc Demo (Request) • Database CONS_DATABANK_1432 (Next ) 2. Regions TOTAL U.S. • Products: Database Items Use Filter (Search), use short descriptions to find products (Hint: Start searches with “CTL” to get categories with private labels) Select brands and categories to “Selected Items”

  10. Ad Hoc Demo (Continued) • Demo MeasureSelect “DOLLAR VOLUME INDEX” (and “RAW BUYERS,” to examine respondents—optional) 5. Demographics Select demographic classifications Required: TOTAL HOUSEHOLDS Suggestion: Examine income, education, or lifestage categories which had high indices

  11. Ad Hoc Demo (Continued) 6. Periods: Get a range for comparison • Select most recent (52 WEEKS ENDING 12/29/07) • In a separate request the earliest (for comparison) (52 WEEKS ENDING 12/27/03)

  12. Ad Hoc Demo (Continued) • 7 Delivery Options • Change the name to something you’ll recognize from the default (Ad Hoc Demo) • Check the box for E-mail notification (sent to uark.edu mailbox) • √ Finish

  13. Advisor Personal • When named file is ready (Status), you should be able to select file (e.g. Children’s Pain(wsv)) and it should open in Advisor Personal. • You can attempt to select this prior to receiving your e-mail, letting you know it’s available.

  14. Making Corrections • Under your “Output” window • Use “Resubmit” it will bring up the latest request of the job submitted. • Go to separate steps to make modifications

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