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EMRA FORUM: Friday, June 18 th 2010

EMRA FORUM: Friday, June 18 th 2010 . INSTITUTIONALIZED FUNDRAISING. Separation of fundraising function from medical service function Business with a heart. SEPERATION OF FUNCTIONS. BUSINESS WITH A HEART. WHO ARE OUR STAKEHOLDERS WHAT IS OUR PRODUCT WHO IS OUR TARGET AUDIENCE

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EMRA FORUM: Friday, June 18 th 2010

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  1. EMRA FORUM: Friday, June 18th 2010

  2. INSTITUTIONALIZED FUNDRAISING • Separation of fundraising function from medical service function • Business with a heart

  3. SEPERATION OF FUNCTIONS

  4. BUSINESS WITH A HEART • WHO ARE OUR STAKEHOLDERS • WHAT IS OUR PRODUCT • WHO IS OUR TARGET AUDIENCE • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS • WHAT KIND OF COMMUNICATION & MARKETING TOOLS • HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS • HOW DO WE MAINTAIN OUR DONORS

  5. BUSINESS WITH A HEART WHO ARE OUR STAKEHOLDERS • People who need the services of the King Hussein Cancer Center • Individuals • Corporate employees • People who support the continual upgrading of the Center • Individuals • Corporations • Institutions • Governments

  6. BUSINESS WITH A HEART WHAT IS OUR PRODUCT • We are selling to our stakeholders the view that they need to support the maintenance and continual upgrading of KHCC so that it remains the premier life-saving institution for them, their families, the underprivileged and others.

  7. BUSINESS WITH A HEART • WHO IS OUR TARGET AUDIENCE • All local and regional stakeholders, including: • Small donors (individual & corporate) • Large donors(individual & corporate) • Governments (for advocacy) • Institutions

  8. BUSINESS WITH A HEART • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS • What do we fundraise for • How can the community join the fight against cancer

  9. BUSINESS WITH A HEART • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS • 1. What do we fundraise for! • Upgrading the Medical Capacity of the Center • Supporting Early Detection & Awareness Programs • Supporting Patients (Financial & Therapeutically)

  10. Back to school program

  11. قصة سلام

  12. BUSINESS WITH A HEART • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS2. How can the community join the fight against cancer

  13. BUSINESS WITH A HEART WHAT KIND OF COMMUNICATION & MARKETING TOOLS • Know our donors: behavior/response • Allocate the budget for it • Use communication tools applied in normal business setting • Face to face meetings to solicit larger donations • Mass communication (newspapers, radios, TV ads) • Direct communication (SMS, email shot, telephone calls) • Social media as a fundraising channel

  14. BUSINESS WITH A HEART • HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS • Evaluate projects on cost/benefit approach • Study the expected donation vs. cost vs. time and effort • Research partner credibility • Reject confidently unrewarding projects • Formalize relationship in an MOU • Legal - Financial - Administrative - Media - Recognition

  15. BUSINESS WITH A HEART • HOW DO WE MAINTAIN OUR DONORS • Thank you • Financial transparency & credibility • Financial reports, receipts • Share achievements and impact reports • Continuous communication about progress of KHCC • Recognize donors • Thank you letters • Press Releases • Email shots, banners, website

  16. Donor wall for exceptional giving

  17. Annual thank you ad

  18. KHCF FUNDRAISING ACTIVITIESA CLOSER LOOK

  19. Coin Collection Campaign Place a coin in our Coin Collection boxes located at different venues and stores in Jordan • The power of small donations • Visibility • Accessibility

  20. Friends Program

  21. Hope Gala

  22. 5) Community Foundation The John D. Gerhart Center for Philanthropy and Civic Engagement

  23. www.khcf.jo

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