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More Than Meets the Eye

More Than Meets the Eye. Subliminal Messaging in Film. What is Subliminal Messaging?. Subliminal means “Below the Threshold” A hidden visual or message Your subconscious see’s everything Slips of the tongue Unexplained actions or thoughts Songs Memories

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More Than Meets the Eye

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  1. More Than Meets the Eye Subliminal Messaging in Film

  2. What is Subliminal Messaging? • Subliminal means “Below the Threshold” • A hidden visual or message • Your subconscious see’s everything • Slips of the tongue • Unexplained actions or thoughts • Songs • Memories • 75% of what people learn is through visuals

  3. Picnic (1955) In 1957 James Vicary experimented by flashing the words… “Hungry? Eat Popcorn” “Drink Coca Cola” Every 5 seconds in a single frame of film. Vicary claimed that drink sales increased by 18.1% and Popcorn increased by impressive 57.8%

  4. How Does It Works A single image on one frame of film would last 1/24 of a second. Only your subconscious would see it. * Film – 24 fps * TV – 30 fps * Games – Up to 60 fps (Frames per second)

  5. Disney, a Family Friendly Company? What do you think of when you hear the word “Disney”? • Mickey Mouse • Donald Duck • Snow White • Disneyland • Happy • Kid movies • Controversy • Inappropriate • Filthy • Angry • Sex • Nudity

  6. In 1994’s “The Lion King” Simba reveals a message when he lays down in the flowers. Does it say “SEX” or Does it say “SFX” You decide

  7. On the original 1990 VHS print of “The Little Mermaid” the priest gets a little too …happy. It’s not his knees. In the 2006 DVD print Disney removed his “knees.”

  8. 1999’s re-release of “The Rescuers” included something that wasn’t there before. Causing 3.4 million copies be recalled. 1994’s Laser Disc print of “Who Framed Roger Rabbit” Jessica Rabbit gave the camera a flash. Upon discovery of these subliminal images sales of these films sky-rocketed!

  9. Psycho (1960) Hitchcock used subliminal quick edits and sound effects during the famous shower scene.

  10. The Exorcist (1973) The scariest movie of all time had a little help. The Director William Fredkin went on to use Subliminal imagery in 3 of his future films.

  11. Fight Club (1999) David Fincher used “Subliminal Tylers” six times before you actually meet Tyler Durden

  12. Is Subliminal Messaging Legal? • Depending on the intent of the content • 1958 subliminal advertising is banned in the UK and America • Anything with the intention to make you want something with out your knowing why. • Anything used to plant idea’s or thoughts George Bush's RATS

  13. When is Subliminal Messaging Used With Meaning? Has the ability to make you feel emotions that would not have been there with-out it. It can be apart of the story Advertising gimmick Get material past the MPAA(ratings board) that would prevent it from being seen.

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