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Web applications have become an inevitable aspect of todayu2019s businesses. Applications, built strategically by professionals, allow businesses to connect with their audience better and boost engagement while achieving their goals much faster.
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Web applications have become an inevitable aspect of today’s businesses. Applications, built strategically by professionals, allow businesses to connect with their audience better and boost engagement while achieving their goals much faster.
We are living in a digital era where a strong online presence is a key driver of business success. While a website is fundamental to building an online presence, web applications are also becoming popular for allowing marketers to extend customer service and ensure better communication with their audience.
One of the biggest advantages of web application is they are cost-effective and are easily accessible anytime, anywhere with an internet connection which gives users the flexibility to reach out a business with their queries and concerns any time they want.
While the demand for web application continues to soar, the web development sector is gradually changing, making it inevitable for marketers to align their goals with the latest trends, techniques, and popular approaches to build and launch the best-in-class web applications for their business and customers.
In conclusion to our research, we have listed below top three web application development trends that will help businesses stay ahead of the competition in 2021 and drive significant growth in the digital landscape.
AI-BASED CHATBOTS Artificial intelligence and chatbots have been around for a while now, but the demand for AI-powered communication is expected to rise even more in 2021. The introduction of bots to web applications has been proven to significantly improve user engagement and almost 90% of businesses have implemented chatbots on their websites. Building AI-powered chatbots and virtual assistants will become an inevitable part of web applications.
Chatbots may be often overlooked by website owners and marketers, but they are easy to set up, convenient to use and can instantly engage users once they land on a web page. Users can get fast responses to their queries which reduces delays and customer drop off rates while business owners are able to regulate a lot of mundane tasks with efficiency.
Moreover, chatbots resolve customer issues without human intervention freeing up employees for other important tasks. So it is a win-win for both customers and business owners.
Bots use data collected from users through a series of interactions to provide personalised solutions to users and use natural language programming to create interactions with humans.
The implementation of technologies like speech recognition and cognitive intelligence makes chatbots more reliable than human support staff.
MOTION UI Today’s internet users look for a simple, fast and seamless experience. Motion graphics are one effective way to provide users with that kind of experience. Great animation designs bring user interfaces to life; not only do they catch and direct user attention to the important information or area on a web page, but also guide users through the activities they need to perform once they are on a web page.
The user interfaces built using motion designs have visual elements that make for easy communication between the user and the web application. Use of motion graphics in web applications helps to present information to the user in an attractive way and simplify the message carried by that data for users to easily understand the action they need to take.
BLOCKCHAIN Not long ago, blockchain gained a lot of hype with no real-world use cases. However, its first famous use case - the Bitcoin, brought the technology to spotlight. Blockchain is anticipated to be one of the most widely used technologies in recent times and the reason is straightforward; it integrates a high degree of security and most complex and effective data encryption to make online transactions safer for users.
Besides boosting data security and customer satisfaction, blockchain’s robust structure increases the reliability of a web application. It also helps reduce development time and cost while building advanced web application solutions.
In a global survey conducted in 2019, 53% of respondents said that blockchain is a key priority for their business and 23% claimed that they have already initiated blockchain deployment. Moreover, according to M&M, the blockchain market is expected to be worth $39.9 billion by the end of 2025.
That said, blockchain technology is evolving at a breakneck speed and when implemented and used properly, it can make web applications tamper-proof and resilient to fraudulent activity, which means improved customer satisfaction and better sales.
THE TAKEAWAY Web applications leveraging latest trends and proven technologies help business owners foster and sustain a healthy, long-term relationship with their existing customers while allowing them to attract new customers with business reliability and seamless service.
Whether you are planning to build your first-ever web application or upgrade an existing one to keep up with the demands of your growing business, it is important to hire an experienced web application development firm to understand your goals and customers well and create your application around them for maximum ROI.
Web Circle Suite 610/12 Century Circuit, Baulkham Hills NSW 2153 Reach Us 1300 760 363 www.webcircle.com.au
