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How to Optimise Images for the Web?

Image optimization is the process of compressing huge files to the shortest size possible while maintaining image quality. It may appear difficult at first, but it is actually rather simple. There are many plugins and tools available that easily compress the images upto 70 to 80 % without doing any change in the image quality.

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How to Optimise Images for the Web?

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  1. How to Optimise Images for the Web? Presented by: Marketing Sweet

  2. What Is Image Optimization? Image optimization is the process of converting large files into the possible smallest size without compromising the quality of the image. It might sound a little tricky to you, but actually, it is very simple. There are many plugins and tools available that easily compress the images upto 70 to 80 % without doing any change in the image quality.

  3. Importance Of Optimizing The Image For The Web And Its Benefits There are several benefits of optimizing the images for the web. Below we are providing some of the top benefits that you should acknowledge. • Image optimization improves the page loading speed. No visitor will love to stay on such a webpage that takes more time to load. They will definitely move to your competitors. You should optimize your website so that visitors don’t experience any delay in web loading.  • It is useful in improving the SEO of the website. The improvement in the ranking of the website will be visible with optimized images. The presence of large files on the websites slows it down, and all search engines hate such websites.  • You can create the backup of the website fastly with well-optimized websites. 

  4. Process To Optimize The Images For The Web • Naming Of Image In Descriptive Manner And In Plain Text It is the common habit of most users that they choose the default name for the image that their camera assigns. But from the perspective of SEO, it is good to use the relevant keywords in the image description that will help you in improving the search engine ranking. The creative and descriptive keywords are effective in improving the web page ranking. Search engines not only check the content of your webpage but also crawl the file names used for images. For example, for this image, your camera may assign DCMIMAGE11.jpg, but it would be much better that you name it as Process-To-Optimize-The-Images-For-The-Web.jpg

  5. Choosing The Correct Dimension Of Image It is useful for users to offer multiple side views of the product so that users can get the right knowledge about the product. You can not show the complete look of the product in a single image, especially when you are aiming to sell it. It would be best that you offer the inner, rear, and front sides of the image. Adding a description to the base of the alt attribute is effective in appearing in the searcher’s result. Also, if you do extra work for your web page, then Google will also reward you with multiple searchers.  It is useful for users to offer multiple side views of the product so that users can get the right knowledge about the product. You can not show the complete look of the product in a single image, especially when you are aiming to sell it. It would be best that you offer the inner, rear, and front sides of the image.

  6. Information About Target Audiences The main objective of any website is to reach more and more audiences so that leads can get generated and businesses can experience success. For this, it is very important that you should have the details of the targeted audiences. You will require information such as age, gender, location, and other things. Also, you have to discuss with your client that the individual who is going to experience your service needs to be an expert in that field, or you are also going to provide them with the training session. This will give you an idea about the user flow.  

  7. Reducing The Size Of The Image File There is very much importance of page load time in the Google algorithm for ranking the websites. Most of the users, including us, don’t wait for more than 3 seconds to load any website, and globally the page loading time of the websites is increasing. Also recently, Amazon has said that if their web page loads slowly, then on average, there will be a loss of nearly $1.5 billion a year. So if your website is also one that takes nearly 15 to 20 seconds to load, then users will not think a single second to say goodbye to your website. So what do you have to do?

  8. Contact us • Address: Office 31, 168 Melbourne Street,North Adelaide SA 5006 • Email: info@marketingsweet.com.au • Phone: 14 606 120 398 • Website: https://marketingsweet.com.au/how-to-optimise-images-for-the-web/

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