The ways to make your Magento store attract more customers

1. The ways to make your Magento store attract more customers How to retain old customers and attract new ones without spending too much money on marketing? This may be the question that haunts every entrepreneur in the world. If you are thinking about establishing your own Magento store, then you are in the right way. Magento is an exceptional content management system for eCommerce solutions, you need to make efforts to improve the overall sales of your online store. You will get a plethora of built-in features and functions to help you create a highly-interactive Magento web store with ease. But for better results, you need to trail some of the best practices for higher conversions and increased sales. Before digging into some tips that make your Magento store much more attraction, let’s first have a look at what a shopper likes and dislikes most: ● Like: ○ Free shipping ○ Return policy ○ Easy tracking information ○ A secure online payment process ● Dislike: sophisticated checkout process Based on these facts, we would like to provide you with some useful tips to take your eCommerce business to a higher level of success. Free Shipping The general psychology of every shopper is that they hate the shipping fee. They have already spent a large amount of money for the item, so it’s extremely uncomfortable for them to be charged another fee. Therefore, you are strongly recommended to offer a free shipping option for your customers, even if this means you would earn no less profit. In return, more people will come to your store, which stimulates your sale a lot. Multiple Choices for Payment Should they feel convenient, customers will spend more money at your store. One way to do this is by offering them as many payment options as possible, not only through Paypal, Sagepay

2. but also through credit and debit cards. Bear in mind that limited payment options have no benefits except for encouraging shoppers to come to another online store. Devoting Attention to the Content Customers care about the content a lot. If the content about your product and category pages is unique and compelling, there is a high chance that many people will feel interested in your store. One tip here is inserting targeted keywords in your writing so that you will have a higher rank in the SERP. There are innumerable forms for your content, ranging from tutorial articles, Q&A, blog posts to Use cases, How-Tos, and so on. Speed Up Your Magento Store Google prefers websites that load within 2-3 seconds instead of those that take longer to load a single product page. Make sure all the pages of your Magento web store load quickly, without any distraction. For this, you can optimize the file sizes of your product images, compress JavaScript and CSS files, optimize the code and database to make your site run faster. A slow loading website might do harm to your search engine rankings as well. Simplify The Checkout Process If you are serious about increasing sales on your Magento store, you need to ensure that your customers don’t abandon their shopping carts during the checkout process. Most of the time, shopping carts are abandoned due to the complex and time-consuming checkout process – this affects user-experience and discourages overall sales of a store.