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Chapter 10

Chapter 10. The World of Lodging. Types of Lodging Businesses. Level of services – Higher price more services 1. Full-Service Hotels Higher price, high level of service Large and provide many services Ex – luggage assistance, restaurants, concierge. Convention Hotel .

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Chapter 10

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  1. Chapter 10 The World of Lodging

  2. Types of Lodging Businesses • Level of services – Higher price more services 1. Full-Service Hotels • Higher price, high level of service • Large and provide many services • Ex – luggage assistance, restaurants, concierge

  3. Convention Hotel • Sleeping spaces for 200+ • Banquet rooms • Exhibit halls

  4. Luxury Hotel These hotels charge higher prices to cover their higher level of services • Provides: • Highest level of amenities • More service and/or personal attention to guests • More elegance than typical full-service hotel • Elegant room furnishings • More public spaces, and technology Two of the best-known luxury hotels

  5. Resort Hotels --caters to the vacationers or leisure traveler Relaxation Entertainment Antigua Resort Recreation Disney Paris Resort Jackson Hole Resort, Wyoming

  6. Extended-Stay Hotel • Guests who stay 5 – 29 days • Provides kitchen facilities and more room per suite.

  7. Condominium Hotels OR • Individually Owned • Time-share Owner Worldmark Resorts Time-share Ritz Carlton Condo Hotel

  8. 2. Limited-Service Properties • Smaller, fewer services • 1st were called motels • Limited-service • 3-4 stories, Inn in name • Fewer services • Budget Hotels • Lowest rates and least service • Motel 6 – 1st

  9. Specialty Accommodations • Conference Centers • Sleeping rooms • Meeting rooms • Meals • Lodges • Rooms and housekeeping for those involves in recreational activity • Bed and Breakfast operations • Offer one-five bedrooms • Usually shared bathroom • Private home and home cooked breakfast

  10. 4. Institutional Housing • What kinds of institutions provide sleeping accommodations? • How is institutional housing similar to institutional housing? • Why is senior housing a growing area of institution? • Schools, senior housing, hospital, etc….

  11. Hostels • Shared, sleeping rooms, bathrooms and kitchen • No linens, toiletries or housekeeping • Campgrounds

  12. Location Center City • Near large building and retail stores • Full – service, limited-service and hostels • Suburban • Full-service, limited-service, and specialty • Highway • Limited-service and budget hotels • Airport • Full-service, limited-service and specialty • Resort • Luxury, full-service, limited-service and specialty

  13. Ownership and Management • -Independent-chains or franchises- • Hotel Chains- multiple unit business with same • brand name and ownership • Main advantage – brand name • ~Brand loyalty • Returning guest = benefits • Another advantage-- Save money • Buy in bulk • Central reservations • Training • Hotel Management – day to day running of hotel • Management companies – hired by owner • ~May or may not be part of the chain, but still get the benefits • of the name…. Ex: Hilton

  14. Affiliation • Must meet membership requirements and pay dues • Largest – Best Western • They provide services much like a chain • Marketing • Managing • Size and Price • Size categorized • Small: 1-50 rooms • Midsize: 51-200 rooms • Large: 201 or more • Price • 3 -5 categorizes • Premier, moderate and budget • Luxury, first-class, midrange, economy and budget

  15. Room Rates The price actually changes**** • Price range from day to day • Rates for specific situations • Off-season rates • Discounts • Military • Seniors • Travel club members

  16. Lodging Market • Divide by market segments- people with similar needs and wants • Business • Conventions and Meetings • Leisure • Budget • Long-stay • Special – airlines, government and military • Target Market and Guest Mix • The process of focusing on the needs of one market segment • **Ex: Bed-and-Breakfast might select leisure travelers looking for a homelike experience.

  17. Lodging and Foodservice • Range from vending machines to full-service restaurants and room service • Meal plans included in rates – resorts • Full American Plan • 3 meals • Modified American Plan • Breakfast and Dinner • Continental breakfast • European Plan • No meals

  18. Lodging Concepts • The whole idea of the lodging property • Theme • Target Market • Décor • Ambiance • Level of Service

  19. Functions and Lodging (group activity ) • Each lodging business is unique, yet each one has to perform the same function. • In pairs, choose one of the functions in the lodging industry, get a book, look in the appropriate chapter, skim the chapter and write down 10 interesting facts you learned about that function. • Share your information with the class. • Be sure to include something that may be useful to the class and that may be on your technical skills assessment.

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