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Marana Chamber of Commerce

Marana Chamber of Commerce. MEMBERSHIP SURVEY RESULTS May 2014. Marana Chamber Membership Survey. Response rate – 25.3% (128/505) Survey was developed by the Western Association of Chamber Executives (WACE) in conjunction with Charlton Research.

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Marana Chamber of Commerce

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  1. Marana Chamber of Commerce MEMBERSHIP SURVEY RESULTS May 2014

  2. Marana Chamber Membership Survey • Response rate – 25.3% (128/505) • Survey was developed by the Western Association of Chamber Executives (WACE) in conjunction with Charlton Research. • Your data is compared WACE research of over 10,998 members of local chambers in the West that have taken the survey since January 2012.

  3. Q1 Reasons Members Belong • Marana Chamber AZ • Business Exposure • Connections with biz • Want to make a difference • Leads Generation • Credibility of membership • Advocacy Efforts • Civic Responsibility • Benefits/Services • Educational Opportunities • Participate on committees • WACE • Business Exposure • Connections with biz • Want to make a difference • Credibility of membership • Civic Responsibility • Advocacy Efforts • Leads Generation • Benefits/Services • Educational Opportunities • Participate on committees

  4. Value Compared to Dues Investment Q2 Marana Chamber WACE 11% 14% 19% 28% 14% 43% 19% 53%

  5. Marana Chamber Membership Survey – Q4“Relevance to Your Business” 52% 43% 39% 37% 19% 12%

  6. Marana Chamber Membership Survey – Q6 Primary Purpose to Create Strong Local Economy 72% 64% 31% 24%

  7. Marana Chamber Membership Survey • On the following slides, the bar graphs represents the following: • Hi Importance (Green bar) represents all of the members that answered the question a 7, 8, or 9 (what we consider to be a high ranking) • Hi Performance (Yellow Bar) represents all of the members that answered the question a 7,8, or 9. • NEW! Don’t Know (Red Bar) represents all of the members that could not/did not rate the performance questions

  8. Marana Chamber Membership Survey – Q7-8 “Enhance the Community ” -14% 82% 79% 79% 65% 10% 11%

  9. Marana Chamber Membership Survey – Q9-10 “Representing Business Interests” 86% -17% 83% -24% 69% 59% 21% 20%

  10. Marana Chamber Membership Survey – Q11-12“Business Friendly Candidates Elected ” 70% 69% -30% -32% 44% 40% 37% 33%

  11. Marana Chamber Membership Survey – Q13-14“Business Related Ballot Initiatives Passed ” 73% 72% -30% -33% 44% 42% 40% 35%

  12. Marana Chamber Membership Survey – Q15-16“Involved in Job Attraction” 86% 85% -35% -48% 51% 37% 33% 28%

  13. Marana Chamber Membership Survey – Q17-18“Help Retain/Grow Existing Jobs” 86% 85% -39% -48% 47% 37% 35% 34%

  14. Marana Chamber Membership Survey – Q19-20“Informing, Educating About Issues, Problems” 91% -17% -30% 86% 69% 61% 20% 17%

  15. Marana Chamber Membership Survey – Q21-22“Help Build Business Relationship (Networking/Referrals)” -1% -18% 89% 82.4% 81.6% 71% 11% 8%

  16. Marana Chamber Membership Survey – Q23-24“Promoting the Community” -7% 91% 90% -21% 83% 70% 13% 10%

  17. How Business Friendly? Q25

  18. CEO as Community Leader - Q26 90% 68% 19% 6% 9% 2% 1% 3%

  19. Q27– The Ultimate Question • Members who answer 9s or 10s are promoters (P) • Members who answer 1-6 are “detractors” (D) • Members who answer 7-8 are “neutrals” • Net Promoter Score is %P-%D= NPS • P (74%) – D (7%) = +67%NPS

  20. Q27 – The Ultimate Question • Most efficient growth companies NPS: • USAA 82% • Harley-Davidson 81% • Costco 79% • Amazon.com 73% • eBay 71% • Apple 66% • Average firms have NPSs in the 5-10% range

  21. Q27 – The Ultimate Question • 214 Chambers: (Avg NPS = 30%) • 69%, 67% (2), 63% (3), 64%, 59%, 58%, 57%, 56%, 55% (2), 54% (2), 53% (3), 52% (5), 51% (3), 50% (2), 49%(7), 48%, 47% (4),46% (2), 45% (3), 44% (2), 43% (3), 42% (6), 41% (2), 40% (6), 39% (2), 38% (8), 37% (4), 36% (4), 35% (3), 34% (5), 33% (5), 32% (3), 31% (6), 30% (2), 29%, 28% (7), 27% (5), 26% (4), 25% (2), 24% (2), 23% (2), 22% (3), 21%, 20% (2), 19% (2), 18% (4), 17% (2), 16% (6), 14% (2), 13% (2), 10% (3), 11% (3), 9% (5), 8%, 7% (5), 6% (3), 5%(2), 4% (2), 3% (2), 2%, 1%, 0% (2), -2% (2), -4%, -5%, -16% (2), -18% (2), -26%, -28%

  22. Questions?

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