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101 Ways to Communicate Your Message

101 Ways to Communicate Your Message. Heather Morris Director of Communications and Community Relations. John Pope Media Relations Manager. A worldwide leader. 2 nd busiest U.S. container cargo seaport; part of the world’s 6 th busiest port complex. $120 billion a year in trade.

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101 Ways to Communicate Your Message

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  1. 101 Ways to Communicate Your Message

    Heather Morris Director of Communications and Community Relations John Pope Media Relations Manager
  2. A worldwide leader 2nd busiest U.S. container cargo seaport; part of the world’s 6th busiest port complex
  3. $120 billion a year in trade Imports include clothing, shoes, toys, furniture and computers. Exports include raw materials.
  4. Jobs nationwide Port activities support 30,000 jobs in Long Beach, 316,000 region jobs and 1.5 million nationally
  5. Communications Goals … The Communications Division promotes the Port and international trade by informing and educating the industry and community – “Telling the Port Story…Your story.”
  6. Challenges … Help the community see and understand the importance of what we do Help the community understand how the Port affects them
  7. The Brand Story … In 2007, we asked ourselves: What is the Port of Long Beach? • A community partner? • An economic engine? • An environmental steward? • All of the above?
  8. “A common denominator…” “Our challenge is that we’re essentially trying to be a Hybrid Hummer.” -Internal Interview
  9. The Port’s brand promise… At the Port of Long Beach, we believe that integrating our economic and environmental interests helps every member of our local and trade communities flourish.  We are a catalyst for a vibrant Long Beach, spearheading an ongoing cooperative effort that brings together all of our valued Port stakeholders, and developing industry-leading policies and procedures that consider health, safety and environmental factors in every decision. Shaping a vibrant community.
  10. A New Logo …
  11. Using the Brand Business, Maritime Industry Marine life, Neighbors Children, Birds Trees, Homes Partner for our entire community
  12. Telling Your Story We Tell the Port Story Through Visuals: Advertising Publications Presentations Multimedia Educational Programs Community Events
  13. Delivering Your Message Creating a Port of the Future that is shaping a vibrant Long Beach and prosperous goods movement industry
  14. Know Your Message Who is your audience? What are you trying to say?
  15. Advertising - Print
  16. Billboards
  17. Advertising - Clean Trucks
  18. Advertising - Clean Trucks
  19. Publications – re:port
  20. Publications – Annual
  21. Presentations After Before
  22. Multimedia Web Video E-Newsletters Video
  23. Photo Loops Tell your story with photos
  24. Ads: Print & Online
  25. Port 101 Presentation
  26. Educational Programs
  27. Partnering with Businesses
  28. Community Events
  29. Green Port Fest
  30. Let’s Talk Port
  31. Buses
  32. Advertising
  33. Speakers Bureau
  34. Centennial Moments Video
  35. Centennial Calendar
  36. Displays
  37. Window Shades
  38. Match the Machine
  39. Port Land Tours
  40. Harbor Tours
  41. Self-Guided Tours
  42. Community Engagement Wheel
  43. Segways
  44. All-Hands Meeting
  45. E-Blasts
  46. Blackberry/Flip Cameras
  47. Council and Commission Meetings
  48. Volunteers
  49. Fact Card Pen
  50. Centennial Book
  51. Fact Card
  52. Magnets
  53. Videos – On the Go
  54. Facebook/Twitter
  55. Holiday Card
  56. www.polb.com/100
  57. Green Sno Cones
  58. Centennial Blog
  59. Street Banners
  60. Public Service Announcements
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