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Cutlip & Center's Effective PUBLIC RELATIONS

Cutlip & Center's Effective PUBLIC RELATIONS. PART I Concept, Practitioners, Context, and Origins Chapter 2 Practitioners of Public Relations. Tenth Edition. Study Guide. After studying Chapter 2, you should be able to: Describe practitioners’ characteristics and work assignments.

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Cutlip & Center's Effective PUBLIC RELATIONS

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  1. Cutlip & Center'sEffectivePUBLIC RELATIONS PART I Concept, Practitioners, Context, and Origins Chapter 2 Practitioners of Public Relations Tenth Edition

  2. Study Guide After studying Chapter 2, you should be able to: • Describe practitioners’ characteristics and work assignments. • Define the four major roles played by practitioners, discuss the major differences among roles, and distinguish among them in practice. 2-1

  3. Study Guide After studying Chapter 2, you should be able to: • List the five criteria for evaluating the professional status of public relations and discuss the extent to which public relations qualifies. • Outline the major requirements for success in public relations, identifying writing as the primary skill required for success. 2-2

  4. Public Relation Employers 2-3

  5. Public Relations Work Assignments Writing and editing Media relations and placements Research Management and administration Counseling Special events Speaking Production Training Contact 2-4

  6. Public Relations Roles • Expert Prescriber • Communication Technician • Problem-Solving Process Facilitator • Communication Process Facilitator 2-5

  7. Correlations Among Roles (Text p. 42) 2-6

  8. Correlations with Decision–Making 2-7

  9. Organizational Environments and Roles (Adapted from Table 2.2) 2-8

  10. Determinant of Manger Role Information Gathering Enactment of Manager Role 2-9

  11. Attributes of a Profession Requires specialized education to acquire a body of knowledge and skills based on theory developed through research. Provides a unique and essential service recognized by the community. Emphasizes public service and social responsibility over private interests. 2-10

  12. Attributes of a Profession Gives autonomy to and places responsibility on practitioners. Enforces codes of ethics and standards of performance through a self-governing association of colleagues. 2-11

  13. Number 1 Requirement for Success Ability to write grammatically correct, easy-to-read, forceful, informative and persuasive copy for publication and speech. 2-12

  14. 2-13

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