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Thanks For Everything! Stewardship Strategies For The Small Anti-Violence Organization

Thanks For Everything! Stewardship Strategies For The Small Anti-Violence Organization . Alyson Culin Development & Marketing Director Orange County Rape Crisis Center alyson@ocrcc.org. What Is Stewardship?.

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Thanks For Everything! Stewardship Strategies For The Small Anti-Violence Organization

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  1. Thanks For Everything! Stewardship Strategies For The Small Anti-Violence Organization Alyson CulinDevelopment & Marketing DirectorOrange County Rape Crisis Centeralyson@ocrcc.org

  2. What Is Stewardship? • Definition: Maintaining good relations with people who are already supporting your agency. • NOT cultivation, which is bringing in new people. • Today’s focus: Strategy around thanking • Consider resources and return on investment (ROI) • Create a strategy, not a checklist

  3. Who is Your Audience? • Donors • Volunteers • Board of Directors (current and former) • Staff (current and former) • Grantors • ??

  4. Thanking Donors – Process • Each task, who is responsible for it, and general timeline • Consider separation of duties • Legal and contractual (grant) requirements • Tax deductible info • Technical info • How to use the database • Who to contact if difficulties • Templates for letters • Alternate instructions for different types of giving • Different plan for different levels of giving • Checks vs credit card vs online giving • Recurring gifts • In-kind donations • Corporations, businesses, groups

  5. Thanking Donors – The TY Letter • Warm, sincere, quick. • New letter every 6-12 months. • Special letter for each campaign or event.

  6. Thanking Donors – Components of the TY Letter • Date • Donor’s name and address • Personal greeting (i.e. “Dear Mary,” NOT “Dear friend,”) • IMPACT of gift • Donor-centered language (i.e. “you,” “your gift,” etc.) • Feelings > Facts • Special events, recent news, etc. Offer a tour/visit. • Who the donor should contact with questions. • Real signature with a personalized note. • Tax info

  7. Thanking Donors – The TY Call • Short time investment and has the potential for large impact • Much easier to convince your Board to make TY calls rather than solicitation calls! • Components: • Hello • Thank you • Pause • Question • Thank you Sample Call Report Form

  8. Thanking Donors – Ideas? • Handwritten note card • Phone call • Email • Call or note from the ED • Call or note from the Board • Call or note from a program staff member • Note from a client • Photograph of your agency in action • Invite for a tour • Lunch or appreciation event for biggest donors • ???

  9. Appreciating Volunteers • Communicating authentic gratitude • Ideas • Volunteer socials: parties, potlucks • Provide meals at trainings, meetings • Small gifts • Recognition in newsletter, social media, etc. • Volunteer awards • Saying a simple thank you • Writing/emailing notes • ???

  10. Interacting with Supporters • Important to have real relationships and display sincere, personalized gratitude • Create opportunities to interact that don’t ask for money (or have a passive ask) • Communications that don’t ask for money. Personal is best. • Identify biggest supporters and create a specialized plan for them.

  11. Takeaways • SINCERITY • Create a strategy, not a checklist • Consider resources & ROI • What is one idea from today that you want to try to implement immediately?

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