2009

1. 1984 2009 Over 25 Years of Success Reducing Product Costs From The Manufacturer, Through Our Clients’ Distribution Networks & Into Their Restaurants

2. Chain Reaction Marketing has been providing Supply Chain Management Solutions to Chain Restaurant companies since 1984. CRM’s Cost Reduction Management System is a supply chain solution offering distribution & freight oversight that allows corporate personnel to focus fully on purchasing. Superior Distribution Solutions result from CRM’s different approach to distributor program negotiation, the resulting contract language and ongoing monthly oversight protection.

3. Zero Cost Supply Chain Analysis CRM provides a complete analysis and evaluation of your existing distribution program at no cost to you. Our comprehensive review explores distributor contract language, landed cost calculations, inbound freight, program margins and market pricing impact. A professional Findings & Recommendations Report will accompany a proposal for CRM to re-negotiate the terms of your existing programs or to send out an RFP a new distribution program on a regional or national basis.

4. Professional Program Implementation & Management If CRM presents a program that will save you money and provide the long term oversight you need, we will implement that program upon your approval. Everything done during the evaluation and implementation process is done at no cost to your company. CRM only sees revenue when products are shipped to your units under the program you approve as cost reducing and money saving. CRM’s fees are generated by the savings our programs generate. All analysis shows savings to the client AFTER CRM’s fees are factored in.

5. October 15, 2009 Mr. Steve Salzberg President - CRM Parsippany, NJ 07054 Steve, I wanted to drop you a quick note to let you know how pleased we are with the role CRM continues to play in our business and with the success we have achieved together in supply chain management. When I first met you at Ranch 1 in New York City back in the late 90s I had no idea how much value a company like CRM could bring to a chain restaurant company. Years later when we hired your company at Hartz Chicken and Biscuits and then again six years ago at Wingstop I continue to be impressed by what your people accomplish. I was unaware of just how important negotiating the language you put into a distribution agreement was. Since we have been buying under a distribution program managed by CRM we have learned just how much we needed to have our distributor’s purchasing managed and our monthly pricing continually checked. CRM’s ability to help us create new programs with competitive pricing in markets where we are just beginning to grow is another great service you provide. You have always advertised CRM as an extension of our staff. I want you to know that we truly see you in that light. We are very secure knowing that you and your fine staff always have our backs. Thanks for the fine effort to date and keep up the good work. Regards, Bill Knight COO, Wingstop Restaurants Inc.

6. CRM’s Proprietary Contract Management Database Your staff uses CRM’s System tools to insure that your restaurants pay the lowest possible prices 12 months a year! • CRM’s Contract Management Database catalogues all of your product contracts to all distribution centers noting the varying freight rates and establishing accurate landed costs • The DB also logs the different program markups, margins or per case charges to determine accurate pricing to your restaurants. • CRM insures all contracts remain in force by providing 90, 60 & 30 Day Notice of Contract Expiration.

7. CRM’s PCR Database Powerful Proprietary Software CRM’s Price Comparison Report (PCR) Database provides for the monthly reviewof the prices ALL of your distributors charge your restaurants. CRM can customize these reports to track pricing in one region, multiple regions or the entire country. Customization can also target specific items, groups of items as well as specific pricing periods. Your customized report shows price differences, missing items and different items sold in each region.

8. Freight Continues to Add Significant Cost to Products • CRM Logistics lowers freight costs • from the manufacturer to the distributor • CRM Logistics provides expertise in: • Freight Rate Negotiation • Consolidation of LTL loads • Truckload Shipments to Multiple Locations. • CRM Logistics insures that freight rates quoted by manufacturers & distributors are the lowest rates!

9. The Chain Links Buying Group Creates Leveraged Purchasing • CRM offers the strength of a chain restaurant buying group to clients who want to leverage the combined buying power of all CRM clients. • CRM’s ability to insulate manufacturers from distributor sheltered income programs eliminates the need for them to build in extra money to cover those costs. • Only the items that meet your approved quality specifications and provide cost savings are purchased.

10. Offering You The Flexibility to Use The Best Distributor in Every Market • CRM has the unique ability to provide central management of different distributors to provide the best program in all markets : • Corporate Distributors - (PFG – Sysco & US Foods ) • Large Independent Distributors - (Labatt – Gordon & Reinhart) • Entrepreneurial Distributors – (Cheney – Pocono & Jordano’s) • CRM creates regional & national distribution programs regardless of how many restaurants require service.

11. The CRM System – Providing 25 Years of Positive Results!

12. 1984 2009 25 Years of Experience Reducing Product Costs Through Successful Supply Chain Management 601 Jefferson Road - Suite #208 Parsippany - New Jersey 07054 888-276-5969 - www.crmlink.com