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FRANCHISING: PROMOTER OR INNOVATION KILLER?

FRANCHISING: PROMOTER OR INNOVATION KILLER?. Just a Background… since 1994. Business Franchise International Growth last 4 years Actual Nr stores New Stores 2012 Franchise vs Direct Pipeline for 2013. FRANCHISING??. PROVEN CONCEPT. REPLICABLE. SCALABLE. WHY FRANCHISE?.

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FRANCHISING: PROMOTER OR INNOVATION KILLER?

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  1. FRANCHISING: PROMOTER OR INNOVATION KILLER? Just a Background…since 1994 • Business • Franchise • International • Growthlast 4 years • Actual Nrstores • New Stores 2012 • Franchise vsDirect • Pipeline for 2013

  2. FRANCHISING?? PROVEN CONCEPT REPLICABLE SCALABLE

  3. WHY FRANCHISE? • GLOBALISATION • COMPETITION • EFFICIENCY • PRODUCTIVITY • INVESTMENT • EXPERIENCE

  4. GOOD FRANCHISE NOT SO GOOD FRANCHISE?

  5. CONCEPT :::THE ONE AND ONLY!!! • DIFFERENTIATED • INNOVATIVE • DISRUPTIVE • EFFICIENT • IDENTIFY THE NEW TRENDS • ATTEND THE NEW NEEDS

  6. FRANCHISOR ProvenConcept Differentiated • Offer (servicesorProducts) • Architecture • Visual Merchandising • Operation • Processes & SupplyChain • IT • Logistics • Legal • Marketing & Positioning • HumanResources • Online vsBricksandMortar • Roll Out of Business

  7. FRANCHISOR WITH A PROVEN CONCEPT XYZ FRANCHISEES ALLOWS MULTIPLE STAKEHOLDERS TO EXCHANGE FEEDBACK & EXPERIENCE

  8. Different SOURCES OF INNOVATION?

  9. OFFER PRODUCTS & SERVICES • LATEST TRENDS & COLOURS & SHAPES • OWN DESIGN • CUSTOMER SERVICE • AFFORDABLE TO EVERYONE • VALUE FOR MONEY • FAST FASHION

  10. ARCHITECTURE CONCEPT • ACCORDING TO LATEST DESIGN TRENDS

  11. VISUAL MERCHANDISING • Store Display • ORGANIZED • CLEAN look • DYNAMIC • MATCHING

  12. OPERATION • NEW STYLES ARRIVE THE STORES EVERY WEEK!!! • ADAPTATIVE COLLECTION THROUGHOUT THE SEASON • SALES PERIOD MANAGEMENT

  13. PROCESSES & SUPLLY CHAIN • BUYING PROCESS • PUSH SYSTEM • STOCK MANAGEMENT OF THE FRANCHISEE

  14. IT & IT & IT!!! • TOP NOTCH IT SYSTEM • MATRIX • REPLENISHMENT

  15. LOGISTICS • ABILITY TO DELIVER IN TIME • DIFFERENT NEEDS • DIFFERENT GEOGRAPFIC ZONES

  16. POSITIONING • EARLY ADOPTERS • FIRST MOVERS

  17. MARKETING • BELOW THE LINE • LOCAL • ACTION IN THE STORE

  18. LEGAL • DIFFERENT LAWS • DIFFERENT WAYS TO FRANCHISE

  19. HUMAN RESOURCES RECRUITING & INNOVATION • ATTITUDE • VIRTUAL TEAMS

  20. ONLINE & SOCIAL NETWORKS • FRANCHISEE EUROPEAN UNION • FRANCHISEE OUTSIDE EUROPEN UNION

  21. EXPANSION & ROLL OUT STRATEGY • WHICH COUNTRIES FIRST? • WHY FRANCHISING INSTEAD OF DIRECT?

  22. DISRUPTIVE CONCEPT WHEN COMPARED TO ESTABLISHED FRANCHISE!!! FEEDBACK FROM “FRANCHEPRENEURS” HIGH INCREASE OF ADD-ONS CONTINUED & LONG TERM SUCCESSFUL ROLL-OUT & EXPANSION

  23. Thebiggestinovationofthemall:

  24. FRANCHISING !!!!! INNOVATIVE WAY OF EXPANDING BUSINESS THANK YOU ! marco.almeida@parfois.com

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