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Powermat powermatusa

Powermat www.powermatusa.com. By: Ge Vang, Fatima Cardenas, Mai Lia Lee, & Tou Yang. OVERVIEW/History. Powermat eliminates the need for multiple chargers, power supplies, converters, and power sockets.

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Powermat powermatusa

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  1. Powermatwww.powermatusa.com By: Ge Vang, Fatima Cardenas, Mai Lia Lee, & Tou Yang

  2. OVERVIEW/History Powermat eliminates the need for multiple chargers, power supplies, converters, and power sockets. First product line wirelessly charges multiple hand-held devices concurrently: perfect for home, office and travel usage. videos LAS VEGAS, NV (JANUARY 06, 2009) –thisyear’s Consumer Electronics Show, held in Las Vegas The new product line will be available for purchase in retail stores in 2009.

  3. The Receiver Two Parts The Mat • The thinly layered mat is designed to be overlaid on any work or home surface. Several different mats are available, supporting up to 4 devices simultaneously. • The receiver is embedded within any of the form-fitting covers that fit snugly over an array of electronic devices, including: cellular phones, Blackberrys, GPS systems or music players.

  4. Consumption Process Input Process of consuming and possessing Output Simple and Convenient, Rapid Charging Time, Energy Saving, and Safety New technology, depose old charger satisfied, happy, safe, stress free, better life quality.

  5. How long would you use the Powermat if you were the user?

  6. How often could you find a use for this product?

  7. You knew that the average price of The Powermat system was between $50 to $100, would you expect to pay more or less to buy the described product?

  8. Other than the product itself, which of the following would most influence you when deciding to buy The Powermat system?

  9. Based on the description, how interested would you be in buying this new The Powermat system, if priced within your budget?

  10. Concepts of short/long-term Memory Short-term Memory Long-term Memory • Commercials • Ads • Radio • YouTube • Movie Trailers • Commercials • Creative • Unique • Advertisements

  11. Stimulus Generalization • Charger • Generalizes with all the charger products • Consumers see the Powermat, they want to buy it • Features • Powermat • Support a lot of devices • Convenience • Easy to charge all products at the same time • New Technology • Modern

  12. Promotional Strategies • Self-Actualization • Self-fulfillment • Makes life easy • Able to charge products one time instead of multiple times • Don’t waste much time

  13. Consumer Involvement Low-Involvement High-Involvement • Consumer-to-consumer • Word of mouth • Commercials • Examples to see the value of the product • Commercials • Ads • Technology magazines • News • Subscriber • Interests subscriber through emails

  14. Self-Concept 4 Components • Real self: objective view of total person • Self-image: way one sees ones self • Looking-glass self: way one thinks others see us • Ideal self: image to which one aspires

  15. Powermat Strengths and Weaknesses Traditional Charging • Different charger for every device • Need of many outlets • If left in outlet chargers are energy suckers • When traveling there are many connectors. • One charger for different devices • One outlet • Saves on energy • Portable and easy for travel

  16. Marketers Perspective From the CES: The Powermat

  17. Majorcompetitors • eCoupled • Powered Counters • Powered Tables • Powered Desks • Power Cast • Rf transmitter • Splash Power • Charging base (water proof and dust proof) • receiver (adaptor or built into anything) • Wild Charge • Wild charge pad • Wild-charge-skin (blackberry curve, pearl, RAZR v3)

  18. Recent Developments • PowerMat • None • eCoupled • Tables • Kitchen counters • Office desks • Automotive (dash, cup holders) • Power Cast • None • Splash Power • None • Wild Charge • None

  19. Effects of New Developments • Increase the demand • International

  20. Strength Small number of competitors Technology is new Weakness No promotion No public advertisement Consumer uncertainty Entering The Market

  21. Spokesperson • Bill Gates

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