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When you consider some of the most popular reasons to start a business, including having a unique business idea, designing a career that has the flexibility to grow with you, working toward financial independence, and investing in yourself u2014 it's no wonder that small businesses are everywhere.
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6 Local SEO Tips 6 Local SEO Tips for Business Success Business Success for Small Small Introduction: When you consider some of the most popular reasons to start a business, including having a unique business idea, designing a career that has the flexibility to grow with you, working toward financial independence, and investing in yourself — it's no wonder that small businesses are everywhere. But not every small business is positioned for success. In fact, only about two-thirds of businesses with employees survive at least two years, and about half survive five years. So you may be in for a real challenge when you decide to take the plunge, ditch your day job, and become a business owner. A website to go along with your business is essential these days and to help your small business website, you will need to apply local SEO. SEO usually refers to techniques and tricks that improve the visibility of your website and/or app and increases its ranking in search engines. National SEO prioritizes search engine ranking across the country while local SEO focuses on regional ranking. Big businesses opt for national SEO and small businesses go for local SEO. If you want assistance with SEO then London has some good agencies. Just type, “top seo agency in London UK” in a search engine.
Create Local Content: While the big companies are too busy focusing on the rest of the country, you should take advantage and cater to your local customers by creating content based on local news and events. You can do this by writing blog posts on local stories and activities, creating video-based content on local scenes and charities, and making location-specific pages on your website. For example, let’s imagine that you are a restaurant owner who has different chains across the city. You should make different pages for each restaurant and fill them with local deals and offers. This approach can assist you in ranking for each specific location. Making Your Website Mobile-Friendly: Search engines are starting to make mobile-friendliness an important element in website ranking. Google’s algorithm now considers your site performance on mobile a ranking factor. So it is wise to make your website responsive from the start. Responsive websites are those sites that adjust their styling and dimensions according to the device that they are on. Also, studies show that local searches from mobile tend to produce in-store, offline visits within 24 hours. Incorporate Local Keywords: When you are making content for the local scene, it only makes sense to use local keywords. Use Google’s Keyword Planner to find out top terms searched in your area. These keywords should then appear in your contents’ titles, phrases and URLs. Make Use of Online Business Directories: When we talk about online business directories, we refer to websites like Yelp, Foursquare, MapQuest etc. Putting your company name, address and phone number into these directories will help in brand exposure and will also increase your local SEO ranking. Remember to put a backlink to your site and accurate description of your company across all of these directories. Make Use of Google AdWords Keyword Planner: This is a great, free tool to use when it comes to establishing your local SEO keywords. It’ll help you research what keywords have the highest search volume and lowest competition and will also help you find similar terms that your local audience is searching for. Make Your NAP Consistent: Make sure that your business address follows the exact same format across all sites.
