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International Traffic Solutions

International Traffic Solutions. Arizona State University – City of Yuma partnership. Background. Arizona State University commitment to the City of Yuma Opportunity to use innovative de Bono method Presentation to Yuma City Council in December Recent developments….

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International Traffic Solutions

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  1. International Traffic Solutions Arizona State University – City of Yuma partnership

  2. Background • Arizona State University commitment to the City of Yuma • Opportunity to use innovative de Bono method • Presentation to Yuma City Council in December • Recent developments…

  3. Arizona Department of Transportation Arizona State University Arizona Western College Arizona-Mexico Commission CANAMEX City of San Luis City of Somerton City of Yuma Cocopah Tribe Greater Yuma Economic Development Corporation Greater Yuma Port Authority Marine Corps Air Station Yuma Quechan Tribal Council San Luis, Rio Colorado US Customs and Border Protection Yuma County Yuma Metropolitan Planning Organization Participation • 40 participants, 70% attendance

  4. Work Session • Focus • International Traffic Routes • International Traffic Signage • Facilitation Tools • Consider all Factors • Benefits • Challenges • Possible solutions

  5. Consider All Factors • Recognition/Identification • Costs • Enforcement • Visibility • Education/Re-education • International consistency • Economic Impact/Tourism

  6. 1 more important factor… • Political & Social Resistance • “Metric Revolt” • “Official Language” Controversy • Resistance to Growth • Loss of Identity More on this later …

  7. Driver/Transit Benefits • Navigation ease • Increased safety • Reduced errors/improved compliance • Reduced travel time • Enhanced driver experience

  8. Economic Benefits • Increased tourist dollars • Visitor interest in novelty/unique wayfinding • Friendly welcome • Informs international visitors • Commerce and regional growth • Positive message • Improved perception of city • Long run advantage

  9. Appearance and Placement • Consistency/uniform code • Height, shape, colors, etc. • Legibility and Placement • Night visibility/driver age & (dis)ability • Measurement units • Visual impact of signage (views) • Visual clutter

  10. Possible Solutions • Develop new standard codes? • Identify differences/similarities across borders? • Use pictographic signage? • Use reflective signage? • Use white print on dark background? • Take down old signage? • Establish predictable placement? • Use advance warning signs? • Balance sign placement? • Use dual signage? • Use ASU for design of signage?

  11. Socio-cultural issues • Miscommunication • Ambiguous signs • Interpretation differences • International drivers • Driver literacy • Education – learning new signage

  12. Possible Solutions • Use focus groups to research symbolic understanding across cultures? • Use polls/surveys to determine whether signs are comprehensive? • Develop sign recognition camera/software for cars and trucks? • Identify who uses the route? • Use public education? • TV, newspaper, billboards • Online tutorials in multiple languages • Parks & Recreation areas • Dual signage • Welcome centers • Classes for Commercial Driver License • Driver Education courses • Traffic tours in Mexico

  13. Pandora’s box • Who has jurisdiction? • Legality? • Implementing new enforcement? • Consistent signage across borders? • Who decides which signage to use? • Cost?

  14. Possible Solutions • Develop relationships with international counterparts? • Perform cost/benefit analysis? • Prioritize based upon relative need or impact? • Garner business owners as advocates? • Use existing research and international signage? • Funding • Signage sponsorship/”Adopt-a-sign”? • Use license funds? • Develop incentive program for businesses? • Trucking interests/AZ lottery/tourism/vendor advertising/grants – SAFETY-LU

  15. Summary • Catalyst for conversation

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