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Why is tourism changing?

Why is tourism changing?. Increased Leisure Time. Longer annual holiday leave (UK legal minimum 24 days) More free time – reduction in the working week (under 40 hours) ‘flexitime’ – work later Monday – Thurs (off on Friday?) part time hours Earlier retirement (?? Pre-2008)

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Why is tourism changing?

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  1. Why is tourism changing?

  2. Increased Leisure Time • Longer annual holiday leave (UK legal minimum 24 days) • More free time – reduction in the working week (under 40 hours) ‘flexitime’ – work later Monday – Thurs (off on Friday?) part time hours • Earlier retirement (?? Pre-2008) • Rising incomes – better wages for many (pre-2008)

  3. IMPROVED AIR TRANSPORT • Bigger jets – more passengers, lower prices • Faster jets – shorter flight times to long haul destinations • More airlines – budget flights. Competitive prices

  4. IMPROVED ROAD TRANSPORT • Increasing car ownership – able to visit the countryside / seaside for the weekend. • Improved motorway network – quicker travel times

  5. Internet booking – Flights / holidays • Almost half of us (49%)* booked a holiday abroad online last year according to the 2013 ABTA Consumer Trends Survey

  6. Internet Booking – late deals / best prices • Internet widely available since 2000

  7. Internet research • 2013 study revealed that 41% of adults and 76% of smartphone owners plan to use them for holiday browsing. Source: Google research • Now, the most important window for the holiday retailer is a computer screen.

  8. INTERNET – Research distant places • TripAdviser – what do other travellers think? • Lonely Planet Guide – tips.

  9. Advertising Holidays • Christmas Creep! How soon is “too soon” to Advertise Holiday Sales? • Last year we saw the first wave of retail holiday sales advertising hit the airwaves just a few days after Halloween • Target your loyal customers? Or generally cut prices/sales?

  10. S.K.I.ERS • Retired people are active • And like to travel! • “Today’s 55 - 65 year olds consider travel a necessity, not a luxury” “Spending the Kids’ Inheritance”

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