1 / 20

By: Stephen Hudgens

By: Stephen Hudgens. Background. Dr. John Pemberton made first Coke in 1886 Asa Candler founded Coca-Cola Company Headquartered in Atlanta, Georgia Today over 500 beverages brands are sold in over 200 different countries. More Background.

xanti
Télécharger la présentation

By: Stephen Hudgens

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. By: Stephen Hudgens

  2. Background • Dr. John Pemberton made first Coke in 1886 • Asa Candler founded Coca-Cola Company • Headquartered in Atlanta, Georgia • Today over 500 beverages brands are sold in over 200 different countries

  3. More Background • Their segments include Eurasia, Africa, Europe, Latin America, North America, and Pacific. • Last year Coke reported revenues of $46.7 billion. • 80% of these sales come from outside the US!!!

  4. Product • Coca-Cola is not just simply known for the famous soft drink Coke. • They own hundreds of other product lines like Powerade, Bacardi Mixers, Minute Maid, Dr. Pepper, Monster, and Fuze. • Several of these companies are used under license by Coca-Cola like Monster and Dr. Pepper

  5. World Of Coke • Coca Cola tourist attraction in Atlanta where it shows the story of Coke and the hundreds of different brands they produce • Basically the Museum of Coke

  6. Fun Coke Facts • In the U.S., Coke has 42.8% of the market share • 1.7 billion Coke products are consumed every day • The Coca-Cola brand is worth an estimated $74 billion: more than Budweiser, Pepsi, Starbucks and Red Bull combined • Coke’s logo is recognized by 94% of the world’s population • The average person consumes a coke product every 4 days.

  7. Expansion into China • Coca-Cola first expanded into China in 1927 • Today Coca-Cola has 34 bottling plants scattered throughout China • They are now the leading carbonated soft drink manufacturer in China

  8. Why China? • Retail sales are growing at a double digit rate • More and more companies are generating great revenues in China…ex: GM and KFC • Coca Cola believes the beverage market in China is “untapped and has wide scope for expansion”

  9. Chinese Coke Commercial http://www.youtube.com/watch?v=1PRzphk3rxE

  10. Chinese Corporate Culture • China culture would fall under a collectivist culture since they place such heavy value on family. • They also value seniority in business • Take their time in business meetings • The Chinese recognize a need for investment, but do not like being dependent of foreigners

  11. Quality Issues • Some batches of Coke were found to have traces of chlorine • The Chinese recent ranked Coke lowest in a survey of 12 mainstream beverage brands • Coke said they were attempting to solve the problem but only planned improvements in the US

  12. Quality Issues • A recent consumer survey showed that the Chinese are becoming more health conscious and are looking for healthier drinks • This shift could be the cause of the recent drop in popularity

  13. Coke’s Solution • Coca-Cola attempted to purchase Huiyuan Juice for $2.3 billion • Attempt by Coke to provide consumer’s a healthier alternative to soda • Unfortunately, China rejected the buy

  14. WHY? • China wants to increase competition in their markets • They were afraid if this purchase went through Coca-Cola would have to much market share • China is afraid of a possible monopoly!!

  15. Chinese Laws • Coca-Cola thought China would not mind this acquisition • BUT, if they read the Chinese law closer, they could have foreseen this outcome • China doesn’t want foreign firms buying huge stakes in companies that don’t need financial or managerial assistance

  16. Coke’s Response • Coca-Cola plans to invest more than 4 billion dollars in China in the next 3 years • Want to introduce new products and build more plants • Looking for healthier drinks to introduce like juices or plant protein drinks

  17. China ExpansionNeeded • Pepsi is becoming very competitive in China • They are coming up with new products, constructing new facilities, and expanding every day in China • Coke still has more of the market share but needs to keep expanded to remain on top

  18. Personal Opinion • Coke should focus more time and money on maintaining good quality of products in China • Keep researching for new healthier drinks to please the consumer • Advertise the switch to more health conscious drinks • Be aware of the fact that China doesn’t want Coca-Cola becoming a monopoly in the beverage industry

  19. Works Cited • http://www.forbes.com/2009/03/24/coca-cola-china-leadership-citizenship-huiyuan.html • http://www.zacks.com/stock/news/113912/Coca-Cola-Pushes-into-China • http://chinabevnews.wordpress.com/2012/08/23/coca-cola-suffers-brand-damage-due-to-quality-problems-in-china/ • http://www.businessinsider.com/facts-about-coca-cola-2011-6?op=1 • http://www.pagepersonnel.com.hk/minisite/coca-cola_HK/work.html

More Related