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SEO for Law Firms

SEO for Law Firms. What’s it all About?. SEM. SEM. SEO. Getting Better All the Time. Link-building?. Create new SEO pages?. How well am I doing? Is an SEO project needed?. Optimise existing pages?. Confirm keywords?. Account Management Process. WebPosition Report.

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SEO for Law Firms

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  1. SEO for Law Firms

  2. What’s it all About?

  3. SEM SEM SEO

  4. Getting Better All the Time Link-building? Create new SEO pages? How well am I doing? Is an SEO project needed? Optimise existing pages? Confirm keywords? Account Management Process

  5. WebPosition Report

  6. What Do People Search For?

  7. What Do People Search For?

  8. Adwords Keyword Tool - New

  9. What is PageRank • Larry Page (founder & CTO of Google) • Internal metric that Google uses to derive the value of a page to a specific search query • Patent owned by Standford University but exclusive license to Google (shares in Google sold for $336M). • Logarithmic scale • http://en.wikipedia.org/wiki/PageRank - NOT light bedtime reading!

  10. What influences PageRank? • Keywords in the Title • Keywords in headings • Keywords on the page • Keywords in the URL • Keywords in the domain • Freshness of pages • Size of the site • Inbound links • Age of the siteand more……..

  11. Finding your Backlinks

  12. Keyword Efficiency Index KEI = Search Volume2 / Site Competition

  13. http://www.topsecret.co.uk

  14. http://ww.mlclaw.co.uk Link building only

  15. http://www.conscious.co.uk/presentations

  16. Three Keys to SEO • Linkworthy - make it useful & compelling • SEO is intertwined with web site design & content • Tips booklets, news, content • Keywords & Content - Site optimisation • Theme optimization = keyword-focused content • More content = higher PR • Follow best practices, avoid worst • Link Popularity - Off-site optimisation • Maximize high PR inbound links (backlinks) • Keyphrase filled anchor text (example: “planning solicitor” not “Kingsley Smith”

  17. Something to ponder

  18. Tutorial • Someone be brave • Give me your URL • What phrase?

  19. Link requests

  20. Use of Site Maps • Manual site maps • Auto-generated sitemaps for Google upload

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