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Regeneration from the Rock; Creating New Industry Out Of Old. Antur ‘Stiniog

Regeneration from the Rock; Creating New Industry Out Of Old. Antur ‘Stiniog. Antur ‘Stiniog “Much more than cycle trails”

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Regeneration from the Rock; Creating New Industry Out Of Old. Antur ‘Stiniog

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  1. Regeneration from the Rock; Creating New Industry Out Of Old.Antur ‘Stiniog

  2. Antur ‘Stiniog • “Much more than cycle trails” • “Developing Bro Ffestiniog as a hub for outodoor activities such as climbing, fishing, biking, walking… in a sustainable and innovative way for the benefit of local people and economy.”

  3. Activities • Social Enterprise – Healthy Tourism • Bike Trails – Llechwedd Centre and Tanygrisiau • ‘Y Felorel’ • Training: ‘Cynefin a Chymuned.’ • Establish and Support Outdoor Clubs. • Y Siop; Encourage Business and Entrepeneurship • Part of the Eryri Centre Of Excellence – Cyngor Gwynedd

  4. Location • Central to the Mountain Bike offer in North Wales • Tourism infastructure exists on-site. • Ensure Bro Ffestiniog is central to activities in the area. • Coed y Brenin – Worth £1.5m a year to Dolgellau economy

  5. Llwybr y Llyn - Tanygrisiau • Cross Country Trails, Tanygrisiau • Landowners -First Hydro. • Circuit of 8.5km • 3km or 5km options. • Cost £180,000

  6. Downhill Trails • Suitable Land. • Tourism Infastructure • Suitable Building • Cost £890,000 • Site of Historical importance “Wales should take advantage, and offer a better provision of Downhill Mountain bike Trails” - Biking Torism Stratergy For Wales 2009

  7. Visitor Centre • Sell Tickets • Showers, Toilets and Bike Wash. • Simple Food. • ‘Environmentally Excellent’ Building • A Resource To Promote Bro Ffestiniog!

  8. Economic Effect • 28,000 additional visitors to Bro Ffestiniog • Employ 7 people. • £500,000 turnover • £350,000 net profit over 3 years. • Invest the profit back in the community. Eryri Centre Of Excellence • 59,225 Additional visitors to the area. • £17.00 per/head a day. • £989,825 to the local economy. • Suuport 79 extra jobs.

  9. Further Developments - FeloRel • Unique Family Atrraction to the UK. • Linking the Communities and Attractions of, Blaenau, Manod and Ffestiniog. • Build locally, create new cottage industry? • 16,000 additional visitors • 5 Velorel, employ 2.

  10. “Develop the skills and the confidence of Bro Ffestiniog residents by opening a successful outdoor activities shop, selling merchandise and acting as a hub for outdoor activities within the town.” • Business Skills • Time Management • Marketing • Outdoor Activities Sector • Accounting • Branding • Cstomer Care Who? • A partnership between Cyngor Gwynedd, Antur Stiniog, Coleg Meirion Dwyfor, Communities First, Blaenau Ymlaen and Careers Wales. • Work with the Private Sector.

  11. Marketing – Creating a Destination • “From The Rock” Brand Developed • Produced a Town guide. • Websites being developed

  12. “It’s imperative that regeneration agencies and tourism enterprises take into consideration the needs of local communities, respecting culture and customs, and contributing sustainably towards the economy” Diolch.

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