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NewOrg: what’s in a name?

NewOrg: what’s in a name?. TERENA General Assembly, Dublin, 22 May 2014. Lose something, win something. Two names will disappear – two organisations with an excellent reputation built up over more than 20 years. . … but the confusion may disappear as well.

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NewOrg: what’s in a name?

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  1. NewOrg: what’s in a name? TERENA General Assembly, Dublin, 22 May 2014

  2. Lose something, win something Two names will disappear – two organisations with an excellent reputation built up over more than 20 years.

  3. … but the confusion may disappear as well … it has always been difficult to understand or explain the relationship between DANTE, TERENA and GÉANT (and what is GN3plus?)

  4. NewOrg name: possible options • Keep the GÉANT name for the project, but have a new name for NewOrg • Use the GÉANT name both for the project and for NewOrg • Choose a new name to use for the project and for NewOrg => Last option seen as most expensive and not realistic

  5. What to do? • Keep the GÉANT name for the project, but have a new name for NewOrg

  6. What to do? • Use the GÉANT name both for the project and for NewOrg

  7. What will it cost? • GÉANT: some rebranding needed to avoid negative connotations and fear of takeover • GÉANT: re-positioning work needed to distinguish between project, organisation, other projects • New name: name to be found, logo, domain name, trademarking • New name: visual identity, relationship with GÉANT • Both cases: staff and NREN communication  Cost about equal

  8. So, what do we do? • BoD/TEC discussion 25 April: go with GÉANT! • Less confusion • Still a lot of work to get new image across • Work to avoid negative connotations • But: need to add something • Distinguish between the organisation, the project and the other projects NewOrg is involved in.

  9. Next steps, still undecided • GÉANT association? GÉANT alliance? GÉANT group? • GÉANT 2.0? GÉANT2? GËANT? • Connect-communicate-collaborate? Connecting NRENs? Networking the Networkers? New slogan? (Forget these…)

  10. The GA is asked… • To endorse the BoD/TEC proposal for using the ‘GÉANT something’ name for the new association • Information on further options and developments will be provided in the next GA meetings – gives the Communications people something to work on…

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