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Party Cow Marketing Presentation:. -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk. Click to Start. S.W.O.T. Strength, Weakness, Opportunity, Threat Target Market Marketing Objectives Value Proposition and Maps Marketing Mix-4 P’s Marketing Calendar Financial Arrangements

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  1. Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk Click to Start

  2. S.W.O.T. Strength, Weakness, Opportunity, Threat • Target Market • Marketing Objectives • Value Proposition and Maps • Marketing Mix-4 P’s • Marketing Calendar • Financial Arrangements • Summary

  3. Strengths • Local- ”Made in the community to support the community.” • Support Good Causes • Non-Soy Based • Cajun Flavor • Eye-Catching Package • Weakness • Production Ability • Single Flavor

  4. Opportunities • Veggie food market expected to double in next four years • 85% veggie burger consumers also eat meat • Other Trends • Threats • Competitors: Garden Burger, Boca Burger, MorningStar • Offer of more flavors • Highly Competive Industry • Relatively NewIndustry

  5. Vegetarians • Semi-Vegetarians • Specifically Ages 18-29 • College Students • Research show that 6% of 18-29 years old are vegetarian vs. only 2% of adults in general. • Approximately 7,000 vegetarians in Ada County

  6. To successfully enter the Veggie Burger market in the first year, and establish the Party Cow name as a major competitor. • Sell 77,193 packages of Party Cow in the first year

  7. To offer a vegetarian burger at a price that is competitive with existing veggie burgers, but to provide a more enticing, unique, and community oriented product. To Pay the Same for More

  8. Locally made & Charitable Non-Soy & Eye Catching Package

  9. Product • Place/Distribution • Promotion • Price

  10. Front Back

  11. Grocery Outlets • Albertson’s • Fred Meyer • WinCo • Wal-Mart • Boise Co-Op • Others as available • Restaurant • BSU through Fine Host Services

  12. Package • Bold, Eye-Catching • Charitable • Support Good Causes • Advertise • Local TV • Radio • News Paper • Website • Coupons • Event Sponsorship • Personal Selling to Retailers

  13. Pay the Same for More… • Sell to Retailers for $3.20 • Retailers sell for $3.75

  14. Great Investment • Fast Growing Market • Well Advertised • Receptive Target Market

  15. QUESTIONS?

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