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Developing translation markets POLAND

Developing translation markets POLAND. INTRODUCTION. WHO WE ARE WHAT THE POLISH MARKET IS. GET IT - WHO WE ARE. a translation market leader – one of the three largest companies in Poland, present in the market since 1995

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Developing translation markets POLAND

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  1. Developing translation marketsPOLAND GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  2. INTRODUCTION • WHO WE ARE • WHAT THE POLISH MARKET IS GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  3. GET IT - WHO WE ARE • a translation market leader – one of the three largest companies in Poland, present in the market since 1995 • the first Polish translation company to obtain the ISO 9002 certificate (in 2001) • several thousand corporate clients from all over the world • major clients from public administration • 650 translators and interpreters • major area of expertise: specialist translation, large projects coordinated within short deadlines • advanced technologies, both to manage and assist the translation management process GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  4. WHAT THE MARKET IS • 40 million people • GDP – USD 214 billion in 2004, • GDP per capita – USD 6,340 in 2004 • economic growth – on average 4.4% a year in the last 10 years • inflation rate – 3.5% in 2004, 15% in 1997, 500% in 1989 • US dollar exchange rate – 3.184 • euro exchange rate – 3.954 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  5. MAIN FACTORS AFFECTING THE TRANSLATION MARKET, ITS HISTORY SINCE 1989, ITS DEVELOPMENT AND PROSPECTS GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  6. MACROECONOMICS • foreign investment • influx of foreign capital • growing foreign trade balance • Polish companies investing and selling their products abroad • further privatisation and restructuring of the Polish economy • possible slower pace of the economic growth and Poland’s losing large foreign investments to its neighbours (the Czech Republic, Slovakia) GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  7. CHANGES IN THE OPERATION OF THE POLISH PUBLIC SECTOR • implementation of new technologies and equipment co-financed from international resources (World Bank, EBRD, NATO) • implementation of integrated IT systems GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  8. EUROPEAN INTEGRATION • adapting documentation to EU requirements • entering new markets • structural and pre-accession funds GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  9. BUSINESS ENVIRONMENT CONDITIONS • a tendency to outsource services • a growing awareness that certain jobs are best done by professionals • constantly higher requirements regarding the quality of translations • a continuously increasing number of people who speak or at least understand foreign languages → decreasing demand for interpretation and for the so-called “general translations” • a growing tendency to use agencies rather than individual translators. GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  10. WHO BUYS TRANSLATIONS • PRIVATE SECTOR • PUBLIC SECTOR • EU BODIES GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  11. PRIVATE SECTOR • manufacturing:automotive industry, food processing, chemicals, pharmaceutical products • financial sector • law firms • trade companies • construction GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  12. PUBLIC SECTOR • ministries (Ministry of the Economy, Ministry of Finance) • universities (Warsaw University, the National School of Public Administration) • government agencies (Polish Agency for Enterprise Development) GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  13. EU BODIES • Directorate General for Translation • European Parliament • European Commission • Translation Centre for the Bodies of the European Union GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  14. WORKING FOR THE PRIVATE SECTOR • WHAT KIND OF TEXTS • WHAT LANGUAGES • WHEN DO BUSINESSES TURN TO AGENCIES • WHAT THEY EXPECT GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  15. WHAT KIND OF TEXTS • legal texts • technical documentation • all types of certified texts (sworn translations) • financial texts • registration/incorporation documents GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  16. WHAT LANGUAGES • English • French • German • Russian as well as: Italian, Spanish, and the new EU languages, particularly Latvian, Lithuanian and Estonian GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  17. WHEN DO BUSINESSES TURN TO AGENCIES(rather than to freelancers or their own staff) • when they want to have large amounts of texts translated over a short period • when the SLT/TLT are non-typical • in cases of highly specialist texts GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  18. WHAT THEY EXPECT(not necessarily in that order) • professional terminology guaranteed by an industry specialist • on-time delivery • short time-scales • reasonable prices • confidentiality • quality GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  19. WORKING FOR THE PUBLIC SECTOR • WHAT KIND OF TEXTS • WHAT LANGUAGES • WHEN DO PUBLIC SECTOR ENTITIESTURN TO AGENCIES • WHAT THEY EXPECT GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  20. WHAT KIND OF TEXTS • a wide variety of documents relating to European integration, i.e. acquis communautaire, new legislation, projects co-financed by international entities GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  21. WHAT LANGUAGES • English • French • German • Russian GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  22. WHEN DO PUBLIC SECTOR ENTITIESTURN TO AGENCIES(rather than to freelancers or their own staff) • when their in-house personnel do not have the necessary knowledge/time to handle the job themselves • when required to do so under the law (the Polish Law on Public Procurement) GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  23. WHAT THEY EXPECT • low prices first and foremost • quality, preferably GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  24. PERSPECTIVES GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  25. stable, but continuously developing market • continuously various client profiles • some industry standards, presently almost non-existent • a growing range of services offered along with translations (desktop publishing, editing, copywriting, graphics, printing) • changing profile of texts – websites, marketing and advertising materials • new languages – increasing demand for the new EU languages, as a result of integration. GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

  26. THANK YOU GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl

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