Secret Treasure Homes ™ “From Garbage to GREEN”

1. Secret Treasure Homes™“From Garbage to GREEN” A presentation outlining specifics about Secret Treasure Homes B2C E-commerce. Rachel Nedved, Sean Lorello, Shawn Wilde

2. Secret Treasure Homes™“From Garbage to GREEN” As the leading manufacturer/developer of recycled and reclaimed homes in America, we focus on providing economical housing for the environmentally minded. How do we do this? We take the perfectly good waste material that nobody wants and reuse it as building materials for our Secret Treasure Homes.We believe that the only way that we can make the world a GREENER place, is to take that garbage that we have and reuse it, not refuse it. These homes are being built all over the country and we are continuing to build new homes as fast as we can. As an owner of a Secret Treasure Home you will enjoy some of the greatest benefits that a home has to offer. The homes that we provide can be built out of dozens of different materials and can be perfectly customized to look just the way that you want them. You can choose from one of the existing homes that we have built, or you can contact us with your own ideas of what you would like to have your home built out of. Better yet, you don’t have to worry about taking care of any of the petty paperwork involved in building such a home. We take it upon ourselves to make sure that your new home will meet the building code requirements wherever you live. We also deal specifically with local agencies and groups such as the Homeowners Association to ensure that your transition to your Secret Treasure Home will be smooth so that you can be GREEN in peace. You will be able to enjoy all the security of a well-built home while doing your part to protect the environment. You will love have the satisfaction of being able to raise your children in an environment that teaches them the value of recycling and to be a conscientious citizen of the world. In order to make this as easy as possible for you, we have established two different branches of our business: GREEN Web and GREEN World. GREEN Web deals with the functions that can be done online. Through our website, we can offer you consulting, financing, picture portfolios of our finished projects. GREEN World takes care of the actual building of your home. This branch of the company takes care of purchasing the materials for your home, working with your local building codes and Homeowners Associations, and the physical building of your home. These two branches are linked together by our state of the art SAP Business One system that ensures that we are accurate and precise in everything that we do so that you can be assured that you will get what you want when you want it and for the price that you agreed to!

3. Products and Services Custom Home Plan • You tell us what you want, we build it. • You get to decide all of the materials used, size and location of the home, and even the time frame in which you would like it built. • You receive access to our full-time consultants that can assist you in choosing materials and advise you on your local building codes and regulations. • Our Secret Treasure Home™ certified architects are available to aid in the design and layout of your home. • Cost is variable depending on project size and materials.

4. Products and Services Premium Select Plan • Approx. 3200 sq. ft.: Choose one of four different floor plans. • Available materials used: iron, wood, brick, steel, ceramic, glass, rubber, and plastic • Approx. 4 Months build time • Price ranges from $50,000-$70,000 Basic Plan • Approx. 1600 sq. ft.: Choose one of eight different floor plans. • Available materials used: wood, brick, ceramic, glass, rubber, and plastic • Approx. 2 Months built time • Price ranges from $25,000-$45,000 Premade • Choose a premade home already build in numerous places around the country. • Ideal for a summer home or a winter getaway. • Prices and locations vary, see website for details.

5. Secret Treasure Homes’ Customers • Our target market is the economically friendly citizen who is looking for affordable housing. Usually young adults who are just starting the home buying process. • We also target older adults who are looking to buy a second home for travel and wish to go green. This often entails summer homes near the beach or in the mountains, we call them our Getaway sales. These are typically wealthy individuals who are looking for unique housing. • We are mainly based on the coasts because the houses fit in well with the environment and highly populated areas. People are often looking for alternative housing at an economic price when rent is too high.

6. It is all about the Customer • At Secret Treasure Homes we work hard to ensure our customer’s view us to be an efficient company who produces well built houses. This involves specifically meeting with customers to make sure their needs are being met. • Each house is customized to meet the specific needs of the customer. The customer can choose what goes into the house and thus has control over the price. They can choose specifics about size and quality inside the home. They also get to choose colors. • Customers place a high value on our houses because they are very unique and customized to fit their needs. It is a specialty product.

7. Marketing Mix • Product- Housing made from recycled/ reclaimed items formatted to customer specific needs • Price- Varies depending on customer specifications, substantially lower than regular housing • Place- Located near coast, mainly online and ready to move to location • Promotion-Detailed Promotion Mix on next slide

8. Promotional Mix Advertising Personal Selling Internet- Along with our website we will also post banners on housing searching sites Direct Mail- Send information about our company to apartments Print- Advertise in big name newspapers Face to Face- Free consultation to talk about our company and what we can do for them Personal e-mail- Send interested parties personal e-mail Publicity Sales Promotion Going Green- promote the environment and hopefully get a favorable news release Give Away- promote the company by having giving away a house to people who sign up for it on our website (This will give us customers who are specifically interested in our company)

9. Porter’s Five Forces

10. BUYER POWER • Definition • Buyer Power is the impact that customers have on an industry. • Buyer Power is basically when buyers have many choices from whom to buy from. • Our Company • Buyer Power with our company is weak • For there is not a high number in other companies that provide the same type of service

11. Supplier Power • Definition • Any type of producing industry needs raw materials, so Supplier Power is the choice that the company has when picking who they will receive their raw materials from • If the Supplier Power is strong it greater benefits the company • Our Company • Supplier Power for our company is strong • For our raw materials consist of recycled trash • So we have many choices for who we have as our supplier View next slide to see how Supplier Power compares to Buyer Power

12. Buyer Power vs. Supplier Power You want supplier power to be low, and you want buyer power to be high here. You want supplier power to be high, and buyer power low at this point.

13. Threat of Substitute Products or Services • Definition • This refers to products in other industries • So on the market you will see many alternatives to a product or service when Threat of Substitute Products or Services is high • Our company • Threat of Substitutes is low within our field of production • For even though there are many building companies in the market not many are as specialized as we are

14. Threat of New Entrants • Our Company • Threat of new entrants is high • For there are very few barriers to enter our same type of market • One of the things that we could help solve this problem is patent our type of houses or they way we do construct our homes • Definition • Threat of new Entrant refers to how easy or hard it is for a company to join into the same type of market • This is high when it is easy for new competitors to enter a market

15. Rivalry Among Existing Competitors • Definition • Rivalry Among Existing Competitors is the competition within a market • So if there is a lot of competition within a market then the Rivalry Among Existing Competitors is high • Our Company • Rivalry Among Existing Competitors within our company is low • As stated before there is not a high number of companies that specialize in our same type of service

16. Purchasing • Purchasing a home from our company will be very much the same as purchasing for any type of home • Secret Treasure homes can be bought through a lease type agreement to a mortgage process through the bank

17. Encryption • Customer information is a number one priority for our company • Customers will go through a process of complete back ground checks to ensure the customer is who they say they are for the protection of the customer and for the protection of the company

18. Available Web2.0 Technology TaxiMe – Taxi Fare Estimator • Answers the question: How much is my taxi fare going to cost? • Simply supply location information and you will receive an estimate and taxi contact information for. • Wherever Secret Treasure Home™ customers want to build their home, this tool can aid them in preparing for the resulting taxi fares that they will have to pay to get to work or play! • Visit http://www.taxime.ca/ to try it!

19. Web2.0 Technology Cont. BoxCycle – Find used boxes near you! • A quick and easy search tool to find used boxes in your near vicinity. • Provide a zip code and the search engine finds all area boxes for sale. • Secret Treasure Homes™ can employ this tool to locate resources to assist in building homes and to help provide moving services for customers. • View their website at http://boxcycle.com/

20. Web2.0 Technology Cont. beGreen – Greenify your Lifestyle • The perfect aid to help anyone become a green citizen. • This website offers social networking capabilities and a carbon calculator to help likeminded individuals meet and understand their own affect on the environment. • This is the perfect site for Secret Treasure Home™ employees and customers to get to know other green citizens and to learn what more they can do to protect the planet. • Give it a try now at http://www.begreennow.com/

21. ReferencesHaag, S., & Cummings, M. (2008). Management Information Systems for the Information Age: XLMD_Production.xls. New York: McGraw-Hill.Clip art from Microsoft Office 2007