1 / 8

Oprah Winfrey vs. James Frey

Oprah Winfrey vs. James Frey. The Queen of Talk Walks the Talk. Frances Lois Robinson. Overview. R.A.C.E. Strategy Background: A Million Little Pieces Controversy Oprah’s Response Agree/Disagreed?. R.A.C.E. Formula. R esearch - What is the problem or situation?

yehuda
Télécharger la présentation

Oprah Winfrey vs. James Frey

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Oprah Winfrey vs. James Frey • The Queen of Talk Walks the Talk Frances Lois Robinson

  2. Overview • R.A.C.E. Strategy • Background: • A Million Little Pieces • Controversy • Oprah’s Response • Agree/Disagreed?

  3. R.A.C.E. Formula • Research - What is the problem or situation? • Action (program planning) - What is going to be done about it? • Communication (execution) - How will the public be told? • Evaluation

  4. A Million Little Pieces • James Frey, author of A Million Little Pieces • Nonfiction memoir of his years as an alcoholic, drug addict, and criminal • Featured for Oprah’s book club • Sold more than 3.5 million copies • #1 on Amazon.com • New York Times bestseller

  5. Controversy • Smoking Gun proves memoir is fabricated • Frey goes on Larry King to defend himself • Oprah defends Frey during interview with Larry King • Oprah accused of “showing little concern over the truth”

  6. Oprah’s Response • Confronts during interview • Accused him of betraying his readers • “I acted in defense of you and as I said, my judgement was clouded because so many people seemed to have gotten so much out of it. But now I feel that you conned us all. Do you?” • Video http://video.aol.ca/video-detail/oprah-confronts-frey-about-pieces/311221772 • Apology

  7. Did Oprah Do the Right Thing? • Agree with her tactics, but not how she handled it • Her personal emotions played a major role • Research - Should of done more research before defending his actions • Action - Confrontation with James Frey • Communication - Interview on the Oprah Show • Evaluation - 71% of AdAge.com voters say that situation did NOT damage her brand • .

  8. References Bastone, William, Goldberg, Adam (8 January, 2006). A Million Little Lies: Exposing James Frey’s Fiction Addiction. Retrieved on 2010, October 9, from http://www.thesmokinggun.com/documents/celebrity/million-little-lies Dobuzinskis, Alex (12 May, 2009). Oprah apologizes for slamming author James Frey. Retrieved on 2010, October 9, 2010, from http://uk.reuters.com/article/idUKTRE54C7KB20090513 Ives, N. (2006). Most readers say Oprah has escaped brand damage. Advertising Age, 77(6), 4. Retrieved from Communication & Mass Media Complete database. The Oprah Show (26 January, 2006). Oprah’s Questions For James. Retrieved on 2010, October 9, from http://www.oprah.com/oprahshow/Oprahs-Questions-for-James Roberts, Rev. Dr. Mark (2006). Oprah, James Frey, and the Question of Truth. Retrieved on 2010, October 9, from http://www.markdroberts.com/htmfiles/resources/oprahfrey.htm Silverman, Stephen M. (26 January, 2006). Oprah Confronts Author James Frey. Retrieved on 2010, October 9, from http://www.people.com/people/article/0,,1153155,00.html

More Related