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Tools of Persuasion

Tools of Persuasion. Don’t believe anything you read!. Different Tools of Persuasion. Namecalling Stereotyping Bandwagon Plain folks Tabloid thinking Shock tactics/Fear Air and rebut the other side’s point of view Endorsement Intertextual References Association Repetition.

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Tools of Persuasion

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  1. Tools of Persuasion Don’t believe anything you read!

  2. Different Tools of Persuasion • Namecalling • Stereotyping • Bandwagon • Plain folks • Tabloid thinking • Shock tactics/Fear • Air and rebut the other side’s point of view • Endorsement • Intertextual References • Association • Repetition

  3. Name calling • Applying a negative label to a person, group, or idea • Example: That man is a liar!

  4. Stereotyping • Oversimplifying the image of a whole group • Example: People from New York are rude.

  5. Bandwagon • Presenting an idea as right because a majority of people believe it • Example: You should come to the party. Everyone will be there!

  6. Plain Folks • Trying to show that the speaker is just like everyone else • Example: I may be your boss, but I’m no different from you.

  7. Tabloid Thinking • Putting people into stereotypical roles • Example: Of course he likes football. He’s a boy!

  8. Shock Tactics/Fear • Scaring the audience into doing something • Example: Time’s running out! Buy now!

  9. Air and Rebut the other side’s point of view • Restating an opposing viewpoint and then showing why it is wrong • Example: She says we should quit. I say she’s afraid.

  10. Endorsement • Using celebrities or experts to help influence your decision • Example: Michael Jordan drinks Gatorade which will improve your jumpshot!

  11. Intertextual References • Using another reference that agrees with your views or opinions • Example: Amur Leopards can look quite cute and sweet when they are young, but they quickly grow into powerful animals. According to the Jackson Zoological Society, an amur leopard can weigh between 50 and 80 pounds.

  12. Association • Presenting a positive idea or feeling to make you feel that way about something else • Example: Our Do-It-Yourself tree house kit is as easy as counting to three!

  13. Repetition • Repeats the information so you can remember it • Example: Who can you trust: Bill Adams, because he can get the job done! Why can you trust Bill Adams? Bill Adams can get the job done!

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