Internet Advertisements, Persuasion, and Use of Appeals

1. Internet Advertisements, Persuasion,and Use of Appeals

2. Fallacies - flaws in the argument • In order to understand what a fallacy is, one must understand what an argument is. Very briefly, an argument consists of one or more premises and one conclusion. A premise is a statement (a true or false sentence) that is offered in support of the claim made, which is the conclusion (also a true or false sentence).

3. Fallacies – an error in reasoning • Two main types of arguments: deductive and inductive. • A deductive argument involves premises that completely support the conclusion. • An inductive argument involves premises that provide some degree of support (but not complete suport) for the conclusion. • If the premises actually provide the required degree of support for the conclusion, then the argument is a good one. A good deductive argument is known as a valid argument and is such that if all its premises are true, then its conclusion must be true. If all the argument is valid and actually has all true premises, then it is known as a sound argument. If it is invalid or has one or more false premises, it will be unsound. A good inductive argument is known as a strong,inductive argument. It is such that if the premises are true, the conclusion is likely to be true.

4. Fallacies – argument with inadequate premises • A fallacy is, very generally, an error in reasoning. • Factual error is simply being wrong about the facts. • To be more specific, a fallacy is an "argument" in which the premises given for the conclusion do not provide the needed degree of support. A deductive fallacy is a deductive argument that is invalid (it is such that it could have all true premises and still have a false conclusion). An inductive fallacy is less formal than a deductive fallacy. They are simply "arguments" which appear to be inductive arguments, but the premises do not provided enough support for the conclusion. In such cases, even if the premises were true, the conclusion would not be more likely to be true.

5. Common Fallacies • The handouts before you list the definitions of some common fallacies. Which definitions do you think line up with the following based on keywords and context: appeal to popularity, snob appeals, testimonial appeals, bandwagon appeals, appeal of authority, novelty appeals, appeal of emotion, glittering generality appeal, mass media appeals, veiled threats.

6. Starbucks- We always figured that putting people before products just made good common sense. - To inspire and nurture the human spirit---one person, one cup, and one neighborhood at a time. Caribou Coffee- Get the inside scoop. Our down-to-earth experts will teach you everything you ever wanted to know about your favorite coffee—from bean to cup. For every pound of coffee we buy, we allocate funds to support socially responsible initiatives in coffee-producing communities. Can we identify the fallacies and where they derive from?

7. Zaxby’s- Party Platterz: They’ll send your tailgate party into OT. Indescribably good. Chickfila- A little chicken goes a long way. Eat mor chikin Can we identify the fallacies and where they derive from?

8. M&M’s- Melt’s in your mouth, not in your hands - There’s an “M” in everyone. Find Yours 3 Musketeers- A lighter way to enjoy chocolate Warning: Watching this commercial may contribute to your desire to devour a scrumptious bar of light and fluffy chocolate! Can we identify the fallacies and where they derive from?

9. Sears- We can help you find the perfect gift -MUST HAVE GIFTS! Dillards- The style of your life Gifts: unwrap something special Can we identify the fallacies and where they derive from?

10. Voodoo PC- In a landscape cluttered with dull design and superfluous choices, Voodoo´s solutions cut to the core of inspired, powerful computing, without ever compromising aesthetics or style. -As we move into the future, the joint teams at HP and Voodoo will continue to bring you high-performance, market-leading machines to enhance your work, and more importantly, your play. Widow PC- Do you like fast gaming machines? Do you want to have the fastest gaming laptop available? Need a killer desktop gaming machine? Need a gaming tower with all the goodies? Do you like to win, to completely obliterate your competition? If you said "yes" to any of these questions you need a WidowPC gaming laptop or gaming desktop computer. Our machines are built by gamers, for gamers… Crush all who oppose you! Can we identify the fallacies and where they derive from?

11. Reebok- What’s your move. -Your move. Nike- If you have a body, you are an athlete. -Just do it Can we identify the fallacies and where they derive from?

12. Apple (Imac)- A system that operates at 18 decibels when idle—so quiet, you hardly know its on. -The ultimate all-in-one. Now with the ultimate display. Dell- The solid foundation of a family home From this point on, invest in innovation. Not status quo Can we identify the fallacies and where they derive from?

13. 5 Gum- You love to chew gum because it tastes great and freshens your breath, but did you know there may be additional benefits to chewing gum? These benefits are at the core of Wrigley’s leadership in chewing gum and confections that focus on heath and wellness. stimulate your senses Stride- The Ridiculously Long Lasting Gum In fact you’ll chew Uber Bubble so long, your jaw will develop biceps. so tenacious, in fact, your mouth may not be able to keep up. Can we identify the fallacies and where they derive from?

14. Columbia- Stay Dry. Be Warm. Have Fun! -When everyone participates, the great outdoors becomes the Greater Outdoors, a democracy where anyone can pursue his or her passion, no matter how large or small. North Face- 1+1=3: Three jackets in one. We’ve always been good at math. Triclimate jackets include a removable, insulated liner jacket and a durable, weather-resistant outer shell. Sustainability and conservation form the core of The North Face pledge to advance the well-being of the planet, its citizen and those who enjoy exploring it. Home of technically advance, innovative apparel, footwear, and gear that inspires athletes to Never Stop Exploring. Can we identify the fallacies and where they derive from?

15. Nautica- Represents both a rediscovery and reinterpretation of what Americans have always wanted to wear. -Bold. Distinct. Refined. Our classics transcend generations. Ralph Lauren- Shop the world of Ralph Lauren, for the ultimate in luxury design, timeless style, and customer service. -discover an iconic collection of athletic-inspired sweaters and timeless outerwear for every occasion Can we identify the fallacies and where they derive from?

16. Powermac- See why more people are choosing the Mac for school Why you’ll love a Mac: It’s a computer unlike any other. Easy to use, powerful, compatible, and secure. AT&T Cingular- Twice as many people choose AT&T for their smartphones versus Verizon. -As the U.S. market leader in wireless data service, we typically don't respond to competitors' advertising. However, some recent ads from Verizon are so blatantly false and misleading, that we want to set the record straight about AT&T's wireless data coverage. Can we identify the fallacies and where they derive from?

17. McDonald’s- i’m lovin’ it …has long been known for our commitment to inclusion and diversity, not only with our own employees, but also with our franchisees and suppliers Burger King- We are committed to diversity and inclusion, food safety and animal welfare, sensitivity towards the environment and a spectrum of civic and charitable initiatives. Have it your way Can we identify the fallacies and where they derive from?