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Leveraging Technology to Increase Ridership and The Passenger Experience

Discover the benefits of leveraging emerging technologies to improve fixed route operations and meet the demands of modern riders. Learn about affordable solutions like mobile device applications with GPS, mapping, and web personalization.

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Leveraging Technology to Increase Ridership and The Passenger Experience

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  1. Leveraging Technology to Increase Ridership and The Passenger Experience Jeff Lougheed Regional Manager Trapeze Group Mississauga, Ontario - Canada

  2. Agenda • Emerging Technologies • Benefits for Fixed Route • Operational Challenge

  3. GPS Antenna Electronic Mapping Cellular Modem Mobile Devices Camera Computer Mobile Devices (aka SmartPhones) Technology Changes In 2011, Smartphone and tablet sales will out pace Personal PC’s. - Deliotte

  4. 3G and 4G (LTE) networks Transfer data up to 30 times faster Greatly reduced capital costs Built, maintained and improved by large, well funded private companies Improved Public Networks Technology Changes

  5. Smart Phones and Tablets utilize commercial operating systems Simply tools for development based on global standards Built, maintained and improved by large, well funded companies. ‘Open Platforms’ Technology Changes

  6. Agenda • Emerging Technologies • Benefits for Fixed Route • Operational Challenge

  7. Benefits to fixed route…. Technology Changes

  8. Affordable Fixed Route Solutions Fixed Route Operational Challenge • Riders want self serve information in real-time: • Where is the closest bus stop to where I am standing right now? • When exactly is the bus coming? • How can I get from here to Point B? • Can you let me know if ‘my’ bus is going to be late?

  9. Affordable Fixed Route Solutions Technology: Mobile Device Application with GPS Where is the closest bus stop to where I am standing right now?

  10. Affordable Fixed Route Solutions Technology: Mobile Device Application with GPS How can I get from here to Point B?

  11. Affordable Fixed Route Solutions Technology: Mobile Device Application with Mapping When exactly is the bus coming?

  12. Stop 1234 ---------- Route 1: 8:40am 5 minutes late Route 22: 8:45am On Time Route 1: 8:55am Cancelled Route 16: 9:10am On Time Affordable Fixed Route Solutions Technologies: Web Personalization & SMS Can you let me know if ‘my’ bus is going to be late?

  13. Benefits to Fixed Route Continued… • Improved mobility for new riders • Enable new riders to easily maneuver the transit network • Increase the likelihood of a positive experience and repeat usage • Improved Customer Satisfaction • Increased sense of security • Reduced delay (and anxiety that results from…) in the event of an incident • Better perceived service reliability Access to real-time information has been identified by the FTA as a way to increase ridership.

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