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TerraCog:

TerraCog:. Justin Sabo Andy Browne Jeff Weaver Jeffrey Schafers III. Case Highlights. Traditional leader of handheld GPS market Innovative competition Executive team in turmoil. Problem Statement. TerraCog has an executive team in flux, lacking true leadership, effective

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TerraCog:

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  1. TerraCog: Justin Sabo Andy Browne Jeff Weaver Jeffrey Schafers III

  2. Case Highlights • Traditional leader of handheld GPS market • Innovative competition • Executive team in turmoil

  3. Problem Statement TerraCog has an executive team in flux, lacking true leadership, effective communication, and cohesive vision.

  4. Alternative I:Creation of two cross-departmental teams to research and recommend cost savings or value added options. Advantages • Create framework for company wide inter-disciplinary approach to challenges / projects • Provide combinations of subject matter experts in each department optimize outcomes • Ensures each department has ownership of recommendations enhancing buy-in and acceptance of ultimate implementation • Enhances Friendly competition motivates teams to explore all avenues Disadvantages • Likely will delay launch of Aerial by several weeks • Department Leaders, Executives and Board may not embrace options presented • “Losing” team could suffer morale drop • Resource use could negatively affect other projects

  5. Alternative II:Emma Richardson works one on one with Team Leaders to address underlying agendas Advantages • Coordination between teams can fix problems betterTackling hurdles will enhance collaboration • Understanding of Team Leaders’ positions provides basis for consensus • Alignment of purpose facilitates decision making • Timeframe for meetings can be shortNo additional drain on resources Disadvantages • Emma may not have enough management skills to effectively conduct meetings • Issues raised could be intractable • Too late in the development process for any changes to be made

  6. Alternative III:Enlist assistance of Harold Whistler to moderate project Advantages • Having Co-Founder involved can provide weight to the decision process • Leverages his experience from other projects • Semi-retirement and position in firm implies less political jockeying Disadvantages • Leaders’ perception of Whistler’s semi-retirement might be he is “put out to pasture” and therefore not respectful • Requires Emma to admit her role as project leader is not effective • Whistler may not wish to dedicate significant time to address all of the problems

  7. Alternative IV:Redesign product and work out unresolved technical problems Advantages • Fresh start allows for more planning and better understanding of project vision • Adverts possible retail and financial embarrassment if Aerial launch is a flop • Provides time to incorporate more value added features and functionality Disadvantages • Delay in launch requires missing key holiday sales season • Recommendation to Board for delay is not career enhancing move • Other projects in pipeline would be delayed • Significant amount of resources lost

  8. Final Decision

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