Green Trends and Metrics Doug Piekarz, Vice President

1. Measuring Success Green Trends and Metrics Doug Piekarz, Vice President Planning and Conservation Programs, Akron Zoo, Vice Chair, AZA Green SAG

2. What does “sustainability” mean? Meeting the needs of the present without depleting resources or harming natural cycles for future generations What does “sustainability” mean for your organization? • Efficiencies • Enhanced Productivity • Continuous Improvement • Long-term, creative, strategic thinking • BETTER BUSINESS

3. Top Corporate Sustainability Trends to watch in 2013: • External pressures mount from stakeholders in new ways • Green as cost saving measures • Corporate social responsibility • Transparency is an expectation • Indirect emissions management heads our way • No longer just our direct footprint, now it includes the footprint of visitors, vendors, etc. as part of corporate social responsibility. • Green employee engagement is quickly proliferating • “Make conservation REAL to every employee every day!” • Water risks becoming a new reality • Too much, too little, too polluted, required management, (Ex: EPA / CSO) • Big data analysis • Now that we know how much natural gas, electricity, water, sewer, combustion fuels, chemicals, etc. we use in a year, and how our management decisions effected our usage – companies are springing up to gather the data and use it in new ways. http://www.huffingtonpost.com/patti-prairie/sustainability-trends_b_1171004.html

4. Did You Know…. • In 2011, the Carbon Disclosure Project gathered carbon emission data voluntarily from 3000 companies. • Among them are 404 of the Global 500 firms. • Perhaps swayed by CDP's 551 investor members, who use the information to make decisions regarding $71 trillion in investment capital.

6. What does all of this really mean to businesses? • The infamous iceberg example…

7. Company Value “Iceberg” Balance Sheet (operational Cost) Market Capitalization (Value / Impact) Bob Willard bobwillard@sympatico.ca www.sustainabilityadvantage.com

8. Two-Part Business Case OPPORTUNITIES (Tangibles) Financials Reputation & Image Employees Economists NGOs Global Markets Media RISKS The Public Non-financials / Stakeholder Relationships Investors Customers Insurers Banks Competitors Governments Scientists Bob Willard bobwillard@sympatico.ca www.sustainabilityadvantage.com

9. Big Four Sustainability Storm Clouds Waste and Toxicity Energy and Climate Change Food and Water Poverty and Social Justice Reputation & Image Employees Economists NGOs Media RISKS The Public Non-financials / Stakeholder Relationships Investors Customers Insurers Banks Competitors Governments Scientists Bob Willard bobwillard@sympatico.ca www.sustainabilityadvantage.com

10. Mission Possible: Akron Zoo Operations express our conservation mission By addressing the ROOT causes of endangered wildlife at our institution.

11. The Green Team is an advocate of the AZP’s Conservation commitment. We will advocate through Research, Education, and Motivation of our staff and guests, while endeavoring to create a culture that embraces sustainable operations.

12. Akron Zoo Aspirations: (BHAG) • Engagement: Create an understanding of sustainable operations with staff, vendors, volunteers and guests. • Energy: To be Net Zero. • Fossil Fuel: 50% gasoline and oil reduction by 2020 compared to 2009. • Waste: To produce zero waste. • Local Food: To support local food through our operation. • Procurement: To purchase environmentally sensitive products and support green vendors. • Program / Service: Ensure sustainability is a key message. • Water: Reduce water and sewer by 50% compared to 2009.

13. The approach….. • Evaluation criteria: • Mission feasibility – does our mission support it? • Capital feasibility – can we afford to purchase it? What is the return on investment (ROI)? • Operations feasibility – can we afford to maintain it? • Staff feasibility – do we have the skill set to take care of it?

14. Define Your Vision Where is your institution now in regarding sustainability efforts? In the next 1-3 years, where would you like it to be?

15. Organize Your Team • 1. Representation from every department and every level • include Management level as program champions • include any onsite vendors, partners • 2. Recruit participants (avoid being voluntold) • 3. Define Roles & Responsibilities • Advise the Director to reduce, reuse and • recycle • Dept Liaisons and responsible party in action plans • 4. Management support of employee involvement

16. From Green Team to Green Staff:

17. What is our impact? • Determine what part of your business operations, product, or service interacts with the environment. • An activity can have actual or potential “cause” of an environmental impact. • Activities can be regulated or unregulated • Activities can also result in positive impact

18. Did you know? • The way buildings are built and managed kill more than 1 BILLION migratory birds a year? • This is the #1 cause of migratory bird population declines. • Why? • Light pollution especially at night. • Window reflections during the day • See www.flap.org

19. Getting Started? • Collect your baseline data (ask your staff “How much ______?”) • Energy • Water (drinking water, storm water, waste water) • Chemical management • Waste (recycle, compost, reduction, reuse) • Purchasing • Combustion engine fuels • Construction (salvage, green bldg, waste reduction, bird friendly (reflection and lighting) • Building management (Computer asst. HVAC, Energy Star, Bird Friendly Building Management F.L.A.P.) • Awareness (employee, guest, vendor, contractor) • Innovation – “Re-think” • Use this baseline data to create a Green Operations Plan (note this is a Sustainable Operations Plan to the rest of the world) • Blue print for the plan can be found on the AZA website ….. • AZA Green Award Criteria ** • AZA Green Guide * • AZA Green Practices Toolbox (provides useful links)

20. YOU can do this! Create a plan...and it doesn’t have to cost you a dime (...yet)! Set your staff free to be CRAZY GREEN! Make sustainability a process, not a project!

21. And remember….. What size is your iceberg?