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Idea Inception

Idea Inception. I. Generation informal systematic. II. Motivations Behind Ideas “Site looking for Use,” “Use Looking for Site,” “Capital Driven” “Back of Envelope” Pro Forma Strategic Planning. III. Techniques for Generating Ideas Brainstorming - create list

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Idea Inception

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  1. Idea Inception

  2. I. Generation • informal • systematic

  3. II. Motivations Behind Ideas • “Site looking for Use,” “Use Looking for Site,” “Capital Driven” • “Back of Envelope” Pro Forma • Strategic Planning

  4. III. Techniques for Generating Ideas • Brainstorming - create list • Nominal Group Process - cull brainstorm list • Delphi Method - use of expert input

  5. IV. Words of Warning • Macro vs. Micro analysis • Test Market new idea • Limitation on Research

  6. V. Risk Control During Stage One • Know yourself and your capabilities • Know your reputation • Know potential players in the development • Keep current on local/national economic and political climates and consumer tastes • Stick with what your knowledge and expertise dictate

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