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SIMPLIFYING RSS: How to feed powerful conversations

SIMPLIFYING RSS: How to feed powerful conversations. Ashley Roach Director of Product Management NewsGator Technologies November 14, 2007. Agenda. Questions for you! What is RSS? How RSS relates to Corporate communications PR External communications & widgets Tips & Advice.

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SIMPLIFYING RSS: How to feed powerful conversations

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  1. SIMPLIFYING RSS: How to feed powerful conversations Ashley Roach Director of Product Management NewsGator Technologies November 14, 2007

  2. Agenda • Questions for you! • What is RSS? • How RSS relates to • Corporate communications • PR • External communications & widgets • Tips & Advice

  3. Questions • How many of you know what RSS is? • How many of you use RSS today? • How much time do you spend monitoring your customers’ situation per day?

  4. Communications Challenges • Raise your hand • How do I get people to pay attention to “top-down” comms? • How do I increase access options to dept. comms (field, newsletter)? • How do I drive portal/intranet usage? • How do I keep abreast of old and new media? • How do I get my brand in front of customers? • Others?

  5. About NewsGator • RSS Offerings for Businesses and Individuals • More than 2 million individual users of our products • 100+ business customers • Business Solutions • RSS: NewsGator Enterprise Server, Enterprise On-Demand • SharePoint: NewsGator Social Sites • Widgets: NewsGator Widget Framework • Individual Products • Web: NewsGator Online • Desktop: FeedDemon (Windows), NetNewsWire (Mac) • Outlook: NewsGator Inbox • Mobile: NewsGator Go! (Blackberry/WinMobile), iPhone reader

  6. RSS: Publish and Subscribe Model • Publish: New article, post, update alert or site change • Deliver: RSS Feed • Subscribe: Use Reader/Widget to consume and organize feeds

  7. Sources of RSS

  8. Sources of RSS

  9. Sources of RSS

  10. Sources of RSS

  11. Sources of RSS

  12. Sources of RSS

  13. Sources of RSS

  14. Why Enterprise RSS? (Forrester)   Makes content more efficient to consume. Provides an e-mail alternative. E-mail = “to do” RSS = “to know”  Requires a low time commitment from users.  Delivers content anywhere.  Users control what they subscribe to.

  15. The C-Suite Wants to Be Heard! • One of many e-mails employees get • No one goes to the portal, hard copy/mail is expensive • Not accessible by key segments of company • Employees feel left out and morale suffers

  16. Make It So (with RSS) • Many alternatives to e-mail • Accessible by all employees • Notifies instantly when news breaks • Improves employee morale

  17. Field Communications is an Oxymoron • Your e-mail is likely deleted or ignored • It can’t be read on a BlackBerry • No one goes to the portal • You can’t respond quickly to competition

  18. Not Anymore (with RSS) • Many alternatives to e-mail • Accessible from plane, train and car • Notifies them instantly when news breaks • Saves you time, saves them time

  19. Portals (You Built It, No One Came) • News is from the Carter administration • Nothing is personalized • Items are like cockroaches..they never die • Users have to check the portal for updates

  20. Now They Will (with RSS) • Content is always fresh • Items can be “marked as read” by individuals • Feeds notify users of updates • People are connected with content

  21. Benefits of RSS & PR • Improved productivity • Less time spent searching for information • Faster reaction times • Easier to avert crises • Better collaboration • Share content among teams/groups • More value provided to clients

  22. External Communications & Widgets • Put your content where the eyeballs are going • Highly interactive content • Associate your brand with 3rd party content • Media: Monetize through advertizing Shark Week Everest Daily Cuddle

  23. Widget Distribution Measurable uptake: We’ve seen 10% Easy sharing makes for viral distribution Blogger MySpace Freewebs Yahoo! Live.com Google IG Netvibes Microsoft Vista Desktop

  24. Measure & Analyze • Subscriber reporting • Article reporting • Activity reporting • Trend reporting

  25. Enterprise RSS Works • Fortune 100 Media/Entertainment Company • Turned six internal newsletters into RSS feeds • Reduced e-mail volume, increased readership • Fortune 100 Manufacturer (Sales Team) • “I only want about 5% of the data on the portal…with RSS I can subscribe to it and get it.” • “It used to take a week to do an account review…now it takes a little over an hour” • Global 500 Software/Services Company • Users save 45-90 minutes per day with RSS

  26. Even IT Likes It • Easy to manage • F100 Insurer: <5 support calls for 7,500 users • F100 Media Company: 0 support calls for 10,000 users • Delivers value

  27. Tips & Advice • Try a reader • Use smart feeds / persistent search • Look for the orange icon • Try out blogging, twitter, facebook, friendfeed, widgets • Consider best practices to foster transition from email

  28. Wrap-up • Thank You for attending today’s event • Next Steps • Watch the videos: http://www.youtube.com/user/NewsGatorTV • Learn more about RSS (documents and tools) • Assess your readiness (tools and discussions) • Jump right in (Try it yourself) • Get a reader at www.newsgator.com • Get a widget at www.newsgatorwidgets.com • Contact Ashley Roach: ashleyr@newsgator.com

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