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Alumni Demographics

Alumni Demographics. June 5, 2009. Alumni Demographics. Gender Male: 64,913 Female: 58,312 Campus Distribution GC: 117,734 SIO: 1,446 SOM: 4,045. Age Distribution Under 30 27,958 30-40 39,594 40-50 28,737 50-60 17,941 60-70 5,335 70 > 3,660

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Alumni Demographics

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  1. Alumni Demographics June 5, 2009

  2. Alumni Demographics • Gender • Male: 64,913 • Female: 58,312 • Campus Distribution • GC: 117,734 • SIO: 1,446 • SOM: 4,045 • Age Distribution • Under 30 27,958 • 30-40 39,594 • 40-50 28,737 • 50-60 17,941 • 60-70 5,335 • 70 > 3,660 • Another 6,000 will soon join • The under 30 group.

  3. Alumni Distribution by Academic Divisions • Arts & Humanities 17,532 • Biological Sciences 20,443 • Jacobs School 17,789 • IR/PS 2,240 • Physical Sciences 9,959 • Rady School 261 • Skaags School 76 • SIO / Marine Sciences 1,446 • Social Sciences 46,176 • Health Sciences 3,969 • Other 460 • 38% are Social Sciences Alumni • ~~~~~ • Rady has near 98% alumni participation; • ~~~~~ • Nearly 40% of alumni pursue graduate school • ~~~~~ • Less than 10% of alumni currently support UCSD financially

  4. Geographic Distribution

  5. Alumni Perceptions • Key Findings from the 2008-9 surveys and alumni discovery visits: • Strong Affinity – 75% would choose UCSD again, and feel strongly connected. • 50% want to be more involved with career development and volunteering. • A majority continue to tell us they will support the University, but do not want the first outreach to them be a gift solicitation. • Only 15% give at regular fixed intervals, and 40% are unsure of donations are tax-deductible. • 65% want to serve the University in some capacity, 32% of which in leadership positions and 10% through advocacy. • Nearly 40% of our students pursue graduate school immediately after college.

  6. 2008-09 Business Plan:Engagement Goals • Engagement (Progress as of May 29, 2009) • Grow overall participation and engagement of alumni by 25% through the following outcomes: • Engage 750 alumni regionally (2,843) • Bring 2,500 back to campus (2,850)* • Establish 17 news clubs, chapters and councils (11) • Engage 1,000 un-engaged alumni (1,261 yielding 201) • Cultivate 3,000 undergraduates (3,250) • *Registration for inaugural Alumni Weekend exceeds 1,200 as of 5/31/09.

  7. Creative Engagement: New Traditions • “Triton Trifecta” Series • Fall Homecoming • Winter Young Alumni Reunion • Spring Alumni Weekend • Alumni Leadership Weekends • Student and Young Alumni • Goal: Cultivate students as the perpetuators of history and tradition, and build the next champions of leadership, advocacy, service and philanthropy • New Signature Programs: Walk the Walk, All Campus Senior Celebration, Student Leadership Reception, Grad Night at the Bookstore

  8. Creative Engagement: Innovative Outreach • Establishing presence in virtual communities • Facebook – nearly 6,444 actively engaged • LinkedIn – 5,000 professionals and job seekers, daily posts and facilitated discussions • Twitter – 400 follow our programs and announcements • We distribute content, news, information and relevant nuggets on a daily basis, as well as cultivate community champions who provide scalability

  9. Growth of Virtual Communities • Social Networks: Facebook • UCSD Alumni Facebook Group has grown 150% in the last 12 months. • As of June 1, 2009, there are 6,444 members in the Facebook group. • Professional Networks: LinkedIn • UCSD Alumni LinkedIn group has grown tenfold in the last 12 months, from 339 in May ’08 to 5,000 members in May ’09. • As of June 1, 2009, there are over 5,000 alumni in the LinkedIn group.

  10. Creative Engagement:Partnerships • We have executed new partnership agreement with the following UCSD entities: • Student Life – Successfully secured a 4-year OP investment for Young Alumni Development • Bookstore – Inaugural Grad Night raised record numbers for sales, giving and membership • Career Services – Renewed agreement will leverage services and funding, and sustain a viable “Triton Network for Life” • ArtPower! and Loft – Leverages both the program and space for local alumni events • Extension – Extension alumni will increase funding, and cross-promotions will emphasize lifelong learning • Athletics – Strategic co-investment in student and alumni engagement thorough Homecoming and other events • Affinity and business development programs are generating necessary funds and delivering valuable services to our alumni: • Bank of America – The 7-year $1.2M contract is one of the largest in the UC System • Insurance programs – FY09 has shown the largest growth in auto insurance program royalties • Travel – Although we offer a modest portfolio, we continue to see a small number of alumni participating while we receive $5-10K per year in royalty revenue • @ucsd – Continues to generate growing ad revenue, and FY09 projection is $50K. Given the reduced circulation planned in FY10 and beyond, we need to assess this in order to maximize our revenue and distribution opportunities including online ads on our website and Facebook.

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