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European Mobility Week 2014 … inform, learn, kick off, define… Jerome Simpson – REC

European Mobility Week 2014 … inform, learn, kick off, define… Jerome Simpson – REC w/ Mosfellsbær; Gar ð abær; Hafnarfjordur (TBC); Reykjavik; TBD: Seltjarnarnes; Kopavogur. AGENDA. Short Introduction Short history of EMW in Iceland Icelandic Coordination News

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European Mobility Week 2014 … inform, learn, kick off, define… Jerome Simpson – REC

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  1. European Mobility Week 2014 …inform, learn, kick off, define… Jerome Simpson – REC w/ Mosfellsbær; Garðabær; Hafnarfjordur (TBC); Reykjavik; TBD: Seltjarnarnes; Kopavogur

  2. AGENDA • Short Introduction • Short history of EMW in Iceland • Icelandic Coordination News • The 2014 theme plus examples • Other Info: Award, CIVITAS • Issues and next steps + Annex

  3. OVERVIEW • Pan-European campaign • Launched in 2002 by former EU Commissioner for Environment Margot Wallström • Organised each year from 16-22 September (CFD) • Week-long programme of public activities and events besides implementation of permanent measures • Annual theme & slogan: In 2014, “Our streets, our choice.”

  4. ORGANISATIONAL STRUCTURE

  5. TOOLS & SERVICES Thematic Guidelines Handbook Support Best Practice Guides Graphic Elements & Guidelines Workshops & Award Ceremony Promotion Coordination Meetings Website Leaflet Information Representation at events Social Media Press Packs & media launch Info Desk Newsletter

  6. ICELAND OVER THE YEARS • 2013: Akureyri (18,000); Kopavogur (30,000); Mosfellsbær (8,800); Reykjavik (120,000) and Seltjarnarnes (4,000) • 2012: Akureyri; Mosfellsbær; Reykjavik • 2011:Hafnarfjordur (25,000); Kopavogur; Mosfellsbær; Reykjavik; Seltjarnarnes • 2010*: Garðabær (10,800); Hafnarfjordur; Kopavogur; Mosfellsbær; Reykjavik; Seltjarnarnes; Sveitarfélagið Garður(Reykjanes) (1,500) • 2009: Kopavogur; Mosfellsbær; Reykjavik; Sveitarfélagið Árborg (Selfoss) (7,900); Sveitarfélagið Garður • 2008: Hafnarfjordur; Mosfellsbær; Reykjavik; Sveitarfélagið Garður • 2007: Reykjavik. Red=‘lost’ participants *EMW’s best year (2268)

  7. TYPICAL MEASURES (2013) • Akureyri: alternative modes (foot, bike or public transport); Park-in Day; bike trips and walking tours; Travel survey in the town's elementary schools + Two new bike paths + Town Ctr closed to traffic (several days) • Kopavogur: Campaign to encourage inhabitants’ use of environmentally friendly transport; “Icelandic day of nature” walk + school travel survey + new bike lanes, signposts, storage • Mosfellsbær: Campaign; city discovery bike ride, ‘transboundary’ “Icelandic day of nature” ride; school mobility programme; "Cycling to the future“ conference; pedestrians’ area; "Dr. Bike“&fun prog.! • Reykjavik: Air quality measurement; cycling bridge; street closures; cycling & PT conference; traffic calming; workplace/school travel plans; clean vehicle fleets • Seltjarnarnes: In Icelandic!

  8. Those that ‘got away…’ • Hafnarfjordur (2011): a week of actions including developing public bike-share systems; improvement of bike storage; extension of public transport services. • Garðabær (2010): Schoolchildren’s mobility (on foot w Mum and Dad)! + Mayor-led cycling tour w neighbouring mayors + Speed reduction programmes in zones near schools • Sveitarfélagið Garður* (2010): public campaign w leaflet; improved bus stops; schoolkids’ exhibition; walks and outdoor fun for healthy living; ,,In town without my car day,, + infrastructure improvements • Sveitarfélagið Árborg* (2009): Bike and bus promotion; clean vehicle promotion; transport themed day@school; free municipal bus! *Could have bid for Award! (more to follow) Coordinators are named at: www.mobilityweek.eu/cities

  9. Iceland’s 10 most populous urban areas But what about - Husavik (pop’n: 2200), - Stykkisholmur (1100), - Höfn (2200), - Egilsstaðir (2257), - Eskifjörður (1043)? 4 10 9 7 1 2 6 3 8 5

  10. My Impressions • Small low density towns where space isn’t an issue • Cars the most popular means for getting around • Cycling most popular among tourists, little in the way of marked cycle routes in smaller towns • Lots of measures to slow car-traffic • Opportunity for cycling in your generally flat towns • Some ideas for Höfn etc. are below in the slide notes

  11. Your Plans and Activities…

  12. 2014: OUR STREETS, OUR CHOICE • In Essence: Reallocating street space to improve quality of urban life for citizens • Why? Vehicles occupy the majority of non-occupied public space, yet 30% citizens don’t have cars! • Actions: convert car-parking space  mini parks; streets  adopt community activities within thoroughfares  cafés/al fresco dining • More Ideas: ped/bike infrastructure + workplace/school travel planning + city walking/bike tours + car-sharing/car-pooling • Long-term solutions; ‘Traffic Evapouration;’ e.g. Kajaani, FI: access restrictions; improved PT • Challenges: Citizen/media/retailer objection • Remedies: Dialogue, Science, Political Allies • Powerpoint summary online at: tinyurl.com/or5mjva • Thematic Guidelines available for download: tinyurl.com/nosapgc

  13. 2014: Countries’ Planning • Slovenia: Materials’ translated, meetings w municipalities, street closure testing, public promotion, national website, inter-ministerial working group • Austria: Renewing relations with various stakeholders (NGOs, chambers of commerce, PT companies, municipalities etc), campaign materials’ prep, website, giveaways, bonus booklet (discount prices, insurance, car-share testing, free bike-rental, regional train promo, blooming streets campaign • Italy: Website (very popular referral site for the EMW homepage!), Minister letter to all municipalities, use of EC rep, collaboration w MoEducation, car-sharing, mobility manager and ‘work-bike-safe’ confs.

  14. ROLES & RESPONSIBILITIESOF NATIONAL COORDINATORS Participation, ‘registration,’ Charter Common branding Translate publications & guidance Capacity building & match making Campaign materials Partnerships Communication strategy Media events and activities at national level Link up social media channels (please use EMW Facebook!) EU transport policies & funding opportunities (more coming…) National website! Not compulsory unlessbidding for the Award

  15. MEDIA/PRESS PACK Less than a month to go! Will include themed press release, background info, and inspirational examples Available from early Sept. Inspirational ideas for inclusion welcomed! Pictures? Please put them up at Facebook/EMW

  16. A Moment of Icelandic Glory? The EMW Award Rewards authorities doing the most to raise public awareness and implement sustainable urban transport measures. Offers a free promotional video – a 3’ bi-lingual clip to highlight achievements. Gives promotion via the EMW comms channels, events and publications. Brings visibility even if shortlisted! Ceremony: Brussels, March 2015 Online: www.mobilityweek.eu/award/how-to-apply/ • Steps: • Register! • Sign the Charter! • Fulfil three criteria: a week of activities, one new permanent measure and a Car Free Day event; • Complete the app. form with details on events, measures, alt. transport modes, partners, signed charter, map of closed area • Submit 1st Nov • Transmit supporting docs (press, video, jpegs) by 15 Nov  

  17. EU Transport Policy Context Urban Mobility Package (Dec 2013) Recommendations for coordinated action in specific areas: Urban logistics, Urban access regulations, ITS deployment in urban areas, Urban road safety Help for cities to develop Sustainable Urban Mobility Plans or SUMPs with Member States asked to coordinate more Reinforces EU support Exchange of experience and best practice Funding for implementation Funding for research & innovation (Horizon 2020 incl. CIVITAS!) More Info: ec.europa.eu/transport/themes/urban/ump_en.htm besides the EC’s ppt at the last coordinators meeting here

  18. CIVITAS: City-VITAlity-Sustainability…or cleaner and better transport in cities • An EU initiative researching, demonstrating and facilitating practical and policy-related measures that contribute to sustainable urban transport • Demonstrates good (and bad) practice through 700+ measures in 62 cities through 15 projects • EUR 275 million mobilised to improve urban mobility and quality of life (72%EC co-funded) • Alongside 150 further cities signing the CIVITAS Declaration they constitute the ‘Forum Network’ • Annual Forum is in Casablanca, 23-26 Sept. • civitas-initiative.eu

  19. THANK YOU FOR YOUR ATTENTIONPLEASE KEEP UP THE GOOD WORK (and spread the word)! …don’t forget to register at: http://www.mobilityweek.eu/join-us/registration/ (one as of 17th Aug ;-) Issues for further discussion: Support so far? EMW Website? Questions? Budget for city support/actions? Challenges? Size of towns? Prospects? New Participants?

  20. Annex – Cycling Measures in 2012/3

  21. CYCLING MEASURES: 2012 and 2013 • One of those top performing categories was New or improved bicycle facilities which includes i) enhancements to both bicycle networks and ii) bike-sharing schemes and iii) facilities such as bicycle stands in public areas besides

  22. Sofia:safety cycling lessons, a bicycle game “Beauty on a bike”, registration of bicycles against theft, kids’ bicycle competition, workshops and lectures. CYCLING MEASURES: EMW Award Shortlisted and Finalist Cities

  23. Gdynia:colourful bicycle exhibition, free bicycle rental,“pimp-my-bike” competition, bicycle café CYCLING MEASURES: EMW Award Shortlisted and Finalist Cities

  24. Hudiksvall: Bicycle policy – invitation for suggestions for new bicycle paths and an extended cycling network. Walk and bike to school – a competition and a challenge for school children “In town with my car” – vehicle-free street in the center for one day, except for bicycles. Bicycle friendly workplace – an award to workplaces that make it easier for employees to choose the bike as a means of transport. Bike theme in your storefronts – a contest for merchants on having the bike friendliest shop window “Winter cyclist” – a campaign aiming at increasing the number of cyclists that take the bike to and from work during the winter. Electric bike – residents can take a test ride on an electric bike CYCLING MEASURES: EMW Award Shortlisted and Finalist Cities

  25. Hudiksvall (Sweden) CYCLING MEASURES: EMW Award Shortlisted and Finalist Cities

  26. Ostersund (Sweden): Bike doctor; Free studded tyres to become a winter cyclist; Borrow an electric bicycle for one week;Testride Östersund’s new bike sharing system; 2,4 km new bicycle and pedestrian lanes; 148 new high standard parking spaces for bicycles; new bicycle map & counting system CYCLING MEASURES: EMW Award Shortlisted and Finalist Cities

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