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Mobile Marketing Overview

Mobile Marketing Overview. How can Mobile Marketing work for Your Business?. Mobile Marketing: The Next Communication Platform. Text Messages and QR Codes direct right to Mobile Websites. Title slide. Text marketing And Mobile coupons. An App for Every customer. Redeem.

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Mobile Marketing Overview

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  1. Mobile MarketingOverview How can Mobile Marketing work for Your Business?

  2. Mobile Marketing: The Next Communication Platform Text Messages and QR Codes direct right to Mobile Websites Title slide Text marketing And Mobile coupons An App for Every customer Redeem Social Media Management QR Codes directed to mobile website Or video

  3. What kinds of companies use Mobile Marketing? Title slide

  4. Why Mobile Marketing? Smart Phones Are Everywhere 64% of 25-35 year olds own a smartphone97% of adults 18-44 own a mobile device 1 in 4 mobile subscribers over the age of 55 own a smartphone Source: Nielsen 2012

  5. Mobile Marketing:Why does it work? Time it takes the average person To respond to a text message: 90SECONDS. Title slide Average Open Rate on Email Campaigns is less than 22% Mobile Open Rates are 97% Overall 90Minutes Source: Portio Research Time it takes the average person to respond to an email. Source: CTIA.org

  6. Mobile Coupons get 10 times the redemption rate of traditional coupons Source: Borrell Associates 91% of all U.S…. Citizens have their mobile device within reach24/7 95% of smartphone users looked up local information, & of those, 61% called & 59% visited the business. Source: Morgan Stanley Source: Google IPSOS

  7. Social vs. Mobile Social vs. Mobile Marketing For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association - shows the number of wireless subscriber connections (322.9 million)has surpassed the population (315.5 million) – October 11, 2011 ® 819of Facebook’s 1.1 Billion+user base uses Facebook Mobile Facebook has only 50.6% of the North American population – Mobile users with SMS enabled phones is 92% Source: PRNewswire.com

  8. Mobile Database is Vital to Long-term Success What is the most important piece of data that you could get from any customer? Or Potential Customer? Their Home Address? Their Email? Their Mobile Number

  9. How To Monetize Mobile? Increase Frequency of Transactions 3-5 extra visits annually per customer Referrals Awareness about Events/New offerings Growth of Social Media New Customer Acquisition Growth of Customer Base Mobilize Traditional Media

  10. KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) Text WASHUN to 72727to Receive FREE Upgrade to your test score! When client texts, They are entered Into the database! Here is your coupon http://bit.ly watch for more deals, reply STOP 2end To: 72727 MSG: Washun Create Text Call to Actions

  11. Use Mobile At Point of Sale Coupon handed to Every Customer Employee Coupon App • Every Customer visit encourages an opt-in • Build your database • Capture email • Drive Social Media

  12. Point of Sale • Counter Display • Bag Stuffers • Window display on Drive Thru • Signage in Drive-thru Lane Customers can type their mobile number in on the tablet and opt-in instantly!

  13. Other Opt-in Ideas Greeter stands at the door and greets customers. Customers type in their mobile number on the tablet and instantly get the text-message. Customer replies with their email! Email and Mobile Number are captured! tomh@comcast.net

  14. Timely Promotions = Lead Conversions Granite City: Don’t forget Happy Hour starts in 30 minutes, see our menu and locations click here http://bit.ly Reply STOP 2end Fantastic Sams: Come in today or tomorrow and get a Wash and style with any service. Exp. 4/8 click here for locations http://bit.ly Reply STOP 2end Super Toyota: $50 OFF 4 new tires, or $15 off any other service, see your coupon by clicking here http://bit.ly Reply STOP 2end

  15. Mobile Marketing Makes Cents (and Dollars!) Scaled up Program: 1 location can build 3,000-5,000 people in their database over their first year! 3 promotions per month = 12,000 direct offers Example of ROI on small scale: Title slide 3% Overall Conversions = 360 additional transactions per month X $12 = $4,320 Increased Monthly Revenue $50,000+ Annually per location

  16. Where Mobile Really Helps Businesses! The proper integration with Traditional “Broadcast” Media = Lead Generation

  17. Total Integrated Marketing! Point of Sale Web Integration Text me….Maybe Business Cards Traditional Media Trade Shows and Events

  18. Piggly Wiggly: Here is your instant coupon, just click here http://bit.ly Watch for more coming soon, Reply STOP 2end Donate NOW! Get the environmentally friendly coupon Sent right to your phone! Enter Mobile Number Beauty Brands Secret Sale! Text BEAUTY to 72727 to find out when…. Capture Web Traffic into Database!

  19. Other Promotion Ideas(Not just Coupons) More Than Coupons! • Capture Email • Support Causes • Increase Social Network Followers • More Transactions per year Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit Piggly Piggly Wiggly: Facebook Exclusive Event just posted, “Like Us” NOW for even more VIP treatment. http://bit.ly Reply STOP 2quit Piggly Wiggly will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Food! Reply STOP 2end To Complete your entry for a chance to Win FREE Sandwiches for a year, reply with your email address and watch for future great deals! Reply STOP 2end

  20. Mobile Internet growth By 2014, mobile internet should take over desktop internet usage Source: PRNewswire.com

  21. Your Website on a Mobile Device When people are searching for your type of business from their phone… What do they see? Do they see you at all? What does it look like if they do? • Get your mobile website today: • Automatically directs all mobile users to new site • SEO Optimized for better rankings on “Mobile Searches” • Send your mobile site right to customers phones via Text

  22. Virtual Business Card Apps Rep Meets Potential Client or Distributor Pushes App on phone

  23. Virtual Business Card Apps Reps “personal business card app” deploys on their phone instantly Potential Client types in phone number Client gets instant text-message with the reps information and is entered into the database for future marketing! Mobile Number Rep can also have someone text in to see their virtual information

  24. Reminders – Timed responses Customers text-in for specific information, offers or reminders! Messages can be scheduled out into the future at pre-determined specific intervals product specific. Initial engagement 3 weeks and 2 days later 5 weeks later Huntington: Make sure you are checking your child’s weekly reports. Click here for this weeks report http://bit.ly reply STOP 2end Huntington: watch for future reminders about special events Reply STOP 2quit Huntington: We have a new education tool we are trying to make everyone aware of, see it here http://bit.ly forward to friends Reply STOP 2quit

  25. Deliver Text-message appointment reminders automatically! Save the staff time, save money, and have less No-Shows! Donate NOW! Enter Mobile Number Britney, Just a reminder that your appt is scheduled for tomorrow at 2:00pm, reply to this msg if you can’t make it and we can reschedule, or call 212-333-1313 Beauty Brands Secret Sale! Text BEAUTY to 72727 to find out when…. Text Appointment Reminders!

  26. Want To Learn More AboutMobile Marketing? Title slide www.KauferDMC.com David Kaufer Chief Dynamic Officer 206.659.1495 Email David@KauferDMC.com Text DavidK to 63975 For my Virtual Business Card And contact information

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