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Santa Cruz Bicycles

Santa Cruz Bicycles. Santa Cruz Bicycles Introduction. Introduction. About the Company (from the company’s website): The produce mountain bikes. They are a 21 year old company started in started in 1993 Their first space was the size of a small car garage

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Santa Cruz Bicycles

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  1. Santa Cruz Bicycles

  2. Santa Cruz Bicycles Introduction Introduction

  3. About the Company (from the company’s website): • The produce mountain bikes. • They are a 21 year old company started in started in 1993 • Their first space was the size of a small car garage • It was located in a space in the Seabright Cannery, Santa Cruz California • Now they have larger facilities Introduction

  4. About the Products (from the company’s website): • First bike model formed the cornerstone of their philosophy of simply advanced • That model was the Tazmon with a single pivot duel suspension • They make 20 models now • Offer a full range of bicycles for women Introduction

  5. Why is it more about change management that software implementation? Question 1

  6. PLM is the key factor in its successful process redesign. • Santa Cruz used to apply computer-aided-design (CAD) software. • They spent about 7 months to develop a new design • if the design failed, whole company would restart the design, • Starting over is the only solution • This could waste money and time. The Old Way

  7. The design team found a PLM system • It helped them analyze and model capabilities in a much more robust manner. • The PLM systems are able to use some professional software • to track the whole design process. • Allowing the designer to make a change and adaption to the design model. The New PLM System

  8. In the CAD period • the manufacture always needed 28 months to produce a bike • but in the PLM period • it just needs 12 to 14 months. • Time is money! The Difference

  9. What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes they did? Question 2

  10. VPP

  11. The Design Team

  12. New Outsourcing Strategy 13 months 28 months

  13. Why is it more about change management that software implementation? Question 3

  14. From CAD: • Computer-Aided-Design Management software • To PLC: • Product Life Cycle Management software Change

  15. VPP(Virtual Pivot Point) system failures • To find a way to go from design to prototype faster Motivation

  16. 7 months to develop a new design • If design failed, need start over • 7 hours to run a simulation • 28 months from design to shipping Before: CAD

  17. tracks all variables • easier to make adjustment • run simulation in minutes • 12 to 14 months from design to shipping After: PLM

  18. Save Time and finance • Less time: flexibility Improvement

  19. “Term management and change management are used almost synonymously in today’s business vocabulary.” -- Keri E. Pearlson Change

  20. Questions? Santa Cruz Bicycles

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