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Nurfilzah Mastura Bte . Foad Nur Ashiqin Bte . Suhaimi Valerie Priya

Nurfilzah Mastura Bte . Foad Nur Ashiqin Bte . Suhaimi Valerie Priya Guided by: Harjit Kaur , Eunice Lum (XPR) and Abigail Ng (XPR). Summary of May activities.

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Nurfilzah Mastura Bte . Foad Nur Ashiqin Bte . Suhaimi Valerie Priya

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  1. NurfilzahMasturaBte. Foad Nur Ashiqin Bte. Suhaimi Valerie Priya Guided by: HarjitKaur, Eunice Lum(XPR) and Abigail Ng (XPR)

  2. Summary of May activities For the month of 16th April to 1st June 2013, C&W XPR as well as Republic Polytechnic (RP) directed its focus of PR and social media strategies on the following: Habitat for Humanity Bare Your Sole event Both PR and social media synced activities around the Habitat for Humanity Bare Your Sole event. The team secured media attendance for the event and helped to facilitate any media-related activities. On the social media portion, our team played a pro-active role in updating the Facebook page with light and fun content to constantly engage and interest audience. The number of average likes for each post is 15 and we have attended to 8 enquiries pertaining to the event. We also included a variety of posts including Bare Your Sole’s Facebook contest which attracted 7 outstanding participants from Republic Polytechnic. The social media team managed to attract as many as 5,000 participants to participate in the event on the 1st June 2013. We managed to direct personal message regarding directions to the event venue and also registration enquiries. Fans have also left heartwarming feedbacks on our Facebook page regarding the success of the event.

  3. PROMOTIONAL POSTS These posts are friendly and fun tips/articles about anything related to promote activity on the page. These posts include registration links to BYS event, prompting fans to sign up or get more information about the run. LIFESTYLE POSTS COUNTDOWN POSTS Countdown updates are posted on the page to remind fans the number of days prior to the event.

  4. Video posts are updated on the page to allow fans to have a look of the “behind-the-scenes” footage. These posts helped generate awareness and encourage activity on the page. VIDEO POSTS TOURNAMENT PHOTOS During the period of the FB contest, we posted up fans submission photos to encourage others to join in the contest. It was well received by many as it was one of our popular posts. FANS SUBMISSION A day before the actual event, BYS celebrated with the big stars and we posted up updates to show support.

  5. Popular Posts 1. Highest Reach Post 3. Most Viral Post 2. Highest Engagement Post Promotional post targeting family bonding time. X-League Barefoot Football Tournament where celebrities and XPR staff got together to build rapport with one another before the event A post to commence the start of the race on the event day itself.

  6. Analysing Popular Posts 1. Highest Reach Post Type of post: Promotional Posts No. of Likes: 14 No. of Shares: 3 No. of people who saw this post: 4,438

  7. Analysing Popular Posts 2. Highest Engagement Posts Type of post: Pre-Event Posts No. of Likes: 8 No. of Shares: 0 No. of people who saw this post: -

  8. Analysing Popular Posts 3. Most Viral Posts Type of post: Live Updates No. of Likes: 22 No. of Shares: 1 No. of people who saw this post: 1,055

  9. Page demographics Core audience of equal percentage of 18-34 year olds summed up to 61.8% of total FB fans. Key target markets amounting to 6,373 Singaporean fans, which is the highest cohort of the page total audience. The total outreach for the previous month is 18, 282 for the Singaporean fans.

  10. Image from a fan Bare Your Sole’s fan made a collage of the picture she had taken and sent it to us on our Facebook page!

  11. Pictures on event day Excited faces: Participants preparing for the race at the starting line Highlight of the day: Entertainment provided specially for Bare Your Sole’s participants

  12. Media coverage Media coverage by Straits Time on Bare Your Sole Barefoot walk 2013 on 2nd June 2013

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