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Case Study from Austria Stefan cel mare University of Suceava Faculty of Economics and Public

Case Study from Austria Stefan cel mare University of Suceava Faculty of Economics and Public Administration Suceava, ROMANIA Katharina Schmutz Environment- & Bio-Ressource Management E-Mail: notociliegia@yahoo.com. University of natural resources and Applied life Scienes.

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Case Study from Austria Stefan cel mare University of Suceava Faculty of Economics and Public

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  1. Case Study from Austria Stefan cel mare University of Suceava Faculty of Economics and Public Administration Suceava, ROMANIA Katharina Schmutz Environment- & Bio-Ressource Management E-Mail: notociliegia@yahoo.com University of natural resources and Applied life Scienes Department for Economics- and Social Science Vienna, AUSTRIA Inno Natour 2010

  2. “The Power Arena” An example of innovative tourism in lower Austria (source: http://www.kraftarena.at/)

  3. Investigations • collecting ideas • arrangement with Prof. Weiss from BOKU • Title: “The mystical Waldviertel” • sending e-mails to different tourist organizations • Trip to Lower Austria for better information pool and first interview • Big surprise -> Project doesn’t exist (anymore) • Plan B -> tourist project of the municipality • Title: “Power arena of Groß Gerungs” • Trekking tours to the attraction “Force Fields” Inno Natour 2010

  4. Touristical Development • the region of northern lower Austria is barely tapped • No mass tourism • Attraction for tourists with certain conceptions/interests • “archaic” nature -> repose, silence • Ancient Castles and monasteries -> monuments (Source: www.rm-waldviertel.at)

  5. Interviews • 2 interviews in Vienna • 1st DI Laister: regional planner of Groß Gerungs • 2nd Mrs. Floh-Kienast: councilor of cultural affairs of Groß Gerungs • Filter infos Inno Natour 2010

  6. Idea and Innovation • 1980: beginning of trekking tours with dowsing rods (without route marks) • Idea: collection of old rural knowledge • Innovational topic: • Combine old Knowledge of dowsing rods (Radiesthesia) + force fields “Stonepyramid” (Source: https://www.inf.fu-berlin.de/w/SE/ThesisCodeBrowsingno Natour 2010)

  7. Results • 1992: The Making Of • “Power Arena of Groß Gerungs” • Formulation of a tourist concept • Adventures Theme path for trekking tours • Application for financial support • municipality (rural commune) • Leader • Cooperation with tourist organizations of Waldviertel (Source: Interviews)

  8. Cooperation • 2 Tourist organization: • Niederösterreich Touristics • Destination Waldviertel • Privat protagonists: • Hotels • Inns • Farmers • Bakery • Butcher Inno Natour 2010

  9. Stakeholders • all inclusive trips: • Smooth power days • Fountain of youth days • Services: • Salvation massages • Trekking tours to the mystical spots • Service: • À la carte: healthy power pyramide Service: Pyramidebarbecue (source: http://www.prinzenhof.at; http://www.herz-kreislauf.at;)

  10. Strategy • Creation of marketing • Convincing the municipality of this idea • Looking for sponsoring • Federal state government • Private sponsors (factories) • Looking for cooperators • Rural organisations Inno Natour 2010

  11. Statistics • 1980: 7000 overnight stay • (without cardio – vascular centre) • 2008: 20 000 overnight stays • (without the cardio – vascular centre; • with 90 000) • There are no statistics about the improvement made by the “Power Arena of Groß Gerungs” Inno Natour 2010

  12. Sustainable Development • Social issue: • How to keep the financial benefit in the region? • How to conserve the local authenticity? • Ecological issue: • Positioning of blocking zones on • field path • water protection area • alternative road; parking spaces • Economic issue: • Participation and Involvement in this project (Source: Interviews with DI Laister and Mrs. Floh)

  13. (Source: Interview with Mrs. Floh)

  14. Struggles and Challenges to cope with • No exception from the mayor • No more financial support • No support from the other councils • Only 2 people responsible • Organic farmer: who has 2 businesses (farmer + tourist guide) • Other one is retired • Project needs relaunch and investment • Old homepage, new offers and • No public transport system • Takes 4 ½ hours from Vienna (1 ½ by car!) Inno Natour 2010

  15. Outlook • Relaunch and Investment for the Homepage • Travel packages all around the “Power Arena” • Better transport possibilities • Offerings with the bus enterprise for groups travels • My opinion • great project with lot of potential • Should become an own organization form • Search for new Investors and supporting projects Inno Natour 2010

  16. Thank you for your attention! Inno Natour 2010

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