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Business Plan

Business Plan. A Childcare, Pre-school and Activity centre. Team members: Devaki Nadkarni Mahalakshmi Ajaykumar. Business Proposition: Kinderland is the only centre offering a range of services for childcare, early education and overall development of

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Business Plan

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  1. Business Plan A Childcare, Pre-school and Activity centre Team members: Devaki Nadkarni Mahalakshmi Ajaykumar

  2. Business Proposition: Kinderland is the only centre offering a range of services for childcare, early education and overall development of the child in the age group 1-9 years, all under one single roof. The centre will be located in Sanpada(east) Age Group Service Offered 1-5 years Day care 2.5 to 4 years Pre-school: Play school, Nursery 2.5 to 9 years Activity centre Reliable, Secure, Quality service in a stimulating environment 1

  3. Market Analysis: • Thechildcare, early education industry is in its growth stage with many unorganized players, catering to niche markets. • There are only few established players like Euro Kids, Kangaroo-Kids, Jumbo Kids in the market for Pre-school. • There are none who offer an integrated child care and education cum activity services. 2

  4. Competition Analysis: 3

  5. Revenue Model: • Source of revenue is from the differentiated services offered: • Day care • Pre-school • Activity centre There are 6 different pricing package offered. 4

  6. Financials: Break-even is when 93 children get enrolled for various programs in the first year 4

  7. Financials: Break-even is when 93 children get enrolled for various programs in the first year 4

  8. Milestones: 5

  9. Team: Name:Devaki Nadkarni Designation: Associate Director & Principal Experience: Child Educationist – 15 years of experience in running a nursery in South Mumbai. Certified in Early Childhood care & education, B.E(Mech.) Role:Design & Program implementation, recruitment, training and controlling the overall functioning of the Kinderland services. Name: Mahalakshmi Ajaykumar Designation: Director Experience: 9 years in Service Industry. MBA(Marketing),Graduated in Social Science. Role: Strategy formulation, Market planning & Development. Launch of Kinderland services and assisting in overall functioning of Kinderland. 6

  10. THANK YOU 7

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