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Pandora’s Cloud Cover: Integrating the pieces without the usual hassles

Pandora’s Cloud Cover: Integrating the pieces without the usual hassles. Collaboration. Eyal Shavit: SnapLogic Mark Brennan: Pandora. 1. Safe Harbor.

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Pandora’s Cloud Cover: Integrating the pieces without the usual hassles

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  1. Pandora’s Cloud Cover: Integrating the pieces without the usual hassles Collaboration Eyal Shavit: SnapLogic Mark Brennan: Pandora 1

  2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. 2

  3. Eyal Shavit SnapLogic 3

  4. Session Objectives SnapLogic for Cloud Integration Pandora’s Cloud Cover: a strategic move to the cloud Demonstration: Pandora / SnapLogic 4

  5. What is SnapLogic? • A Platform to easily connect any number of applications and move data between them • Simple, Scalable, Extensible, Flexible and Affordable • Our vision: SIMPLIFY. Hide complexity No more Hand-Coding. User experience Web2.0 + Integration = Integration 2.0 5

  6. Pandora’s Challenges Explosive growth: 65M+ users, New listeners doubled from 25K to 50K/day Growth & scale only achievable via world-class cloud operations BUT operations are only as fast as your weakest link: getting all the clouds to talk to each other Integration should be a strategy, not an afterthought 6

  7. Mark Brennan Pandora 7

  8. About Pandora Internet Radio – Music Genome project Mission: connect youwith the music YOU like Founded 2005 250 employees 65M+ registered listeners 0.5M Pandora One subscribers – premium • Products Used • Cloud: Salesforce.com CRM, Operative, Zuora, GoodData, Xactly, DoubleClick, Coupa, Box.net, ExpenseWire, Adaptive Planning • Integration Platform: SnapLogic 8

  9. Pandora’s Vision Business solutions for tomorrow’s economy: cloud + agile + seamless business processes Modern enterprise operating in the cloud Exploit the economic advantage of the Cloud Agile, flexible, responsive solutions that adapt to Pandora’s growth Vendors that can be trusted to deliver core business functions “Going to the cloud will change the DNA of your company, creating a genuine competitive advantage in the marketplace” 9

  10. Pandora’s Challenges The hardest part of moving to the Cloud is getting all the clouds to talk to each other Cloud innovation – forging ahead Integration Tools – lagging behind Preparing for next phase of growth: Need business agility Critical to choose & prove best-of-breed solutions ERP > Best of breed (BOB) > Seamless BOB Cloud economics not realized in silos 10

  11. IT Transformation THAT WAS THEN THE FUTURE IS NOW Infrastructure IT Control culture Just Do IT Business-driven Real Time, fast fix Datacenter Apps Costly overhead Freeze business Multi-Cloud SaaS Robust, Flexible, Scalable Physical desktop Support burden Productivity Obstacle Virtual desktop Do anything, from anywhere Big Bang Projects Disrupt business Competitive disadvantage Agile / Scrum Constant Evolution Smaller more frequent change Rigid integrations IT-managed = Long lead time Integration 2.0 Internal / external / social Easy to modify 11

  12. Pandora’s Cloud Cover 12

  13. Pandora’s Cloud Cover 13

  14. SnapLogic’s Differentiation Adaptability Extensibility Trust Speed Economy 14

  15. Pandora Cloud Cover using SnapLogic Demo 1: Operative >> Salesforce Demo 2: Salesforce >> GoodData Demo 2: Twitter >> GoodData 15

  16. Demo 1 Problem: Stream Critical Ad campaign data from Operative into Salesforce Solution: Operative Snap Salesforce Snap Build a pipeline (once) Run (as often as you like) 16

  17. Pandora Cloud Cover using SnapLogic Demo 1: Operative >> Salesforce Demo 2: Salesforce >> GoodData Demo 3: Twitter >> GoodData 17

  18. Demo 2 Problem:Stream Salesforce data to GoodData to get deeper intelligence Solution GoodData Snap (Salesforce is already connected) Build a pipeline Run 18

  19. Demo 3 19

  20. Demo 3 Problem Get an external data source to augment internal data in GoodData Solution Twitter Snap (GoodData is already connected) Build a pipeline Run 20

  21. Pandora’s Results Buying a trajectory rather than a fixed feature set Robust integration platform that evolves with Pandora’s needs Based on early success, convinced that SnapLogic is best of breed Automation of a process e.g. Quote-to-Collect Simple solution: Server + Snaps Savings Rapid deployment 21

  22. 22

  23. Question & Answer PANDORA Mark Brennan Director, Business Solutions SNAPLOGIC Eyal Shavit Sr. VP, Products Thank You @Gold Booth 301 @Industry Solutions Booth 250 snaplogic.com store.snaplogic.com 23

  24. Pandora’s Cloud Cover: Integrating the pieces without the usual hassles 24

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