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2001

2001. Media 101. Research Planning Buying Promotions. Developing a Media Plan. Advertising Objectives. Media Objectives. Media Strategy. Advertising Objectives. Product Budget Store Distribution Proprietary Research Overall Marketing Goals Creative Description

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2001

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  1. 2001

  2. Media 101

  3. Research • Planning • Buying • Promotions

  4. Developing a Media Plan Advertising Objectives Media Objectives Media Strategy

  5. Advertising Objectives • Product • Budget • Store Distribution • Proprietary Research • Overall Marketing Goals • Creative Description • Sales Information • Competitive Information

  6. Media Objectives Where? Who? 1 2 3 4 5 Times How Often? When?

  7. Network TV Syndicated TV Cable TV Spot TV Local Cable Internet Network Radio Spot Radio Magazines Newspaper Outdoor Media Strategy What Is Best Way To Reach Target Audience?

  8. Role Of A Media Planner

  9. We concentrate on evaluating, selecting, planning and placing: • Television and radio commercials • Print ads in magazines and newspapers • Out-Of-Home such as, outdoor bulletins, bus advertising, etc. • Internet advertising • Guerilla Tactics

  10. We are a mix of four functions . . . • We are a media planner • We are an account executive • We are a sales person • We are a buyer

  11. Who are we?

  12. Kelly, Scott & Madison, Inc. plans and manages strategically focused marketing and advertising campaigns based on rigorous media analysis and precision execution.

  13. Privately held, we objectively focus on the planning, buying and management of media programs with the belief that a strong, detailed and well-researched plan is the key to an effective and cost-efficient media buy.

  14. Corporate Culture • Young • Energetic • Sharp • Enthusiastic • Innovative • Charismatic • Vibrant

  15. How are we structured?

  16. KSM STRUCTURE

  17. Who are our clients?

  18. Clients • Our clients are companies which conduct business in a variety of industries: • Packaged goods • Healthcare • Manufacturing • e-Commerce • Technology • Retail • Travel

  19. Client Examples

  20. KSM Training Programs

  21. KSM Training Programs • We believe in training our staff and have in place a comprehensive training program which consists of: • Annual June eleven-week program • Monthly “Brown Bag Workshops” • Outside seminars and workshops

  22. Prerequisite Requirements

  23. Prerequisite Requirements • A degree in marketing, advertising, or general business is a plus • Professionalism • Exceptional presentation skills • Excellent “Math” aptitude • Computer literate in: • Microsoft Office applications • Database software • World Wide Web

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