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P roduct assortment analysis of COMFY shop

P roduct assortment analysis of COMFY shop. By Alyona Kondrateva. Plan:. Description of COMFY shop and its product assortment. SWOT-analysis of COMFY shop. Analysis of COMFY product assortment. Marketing product classification. Conclusion.

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P roduct assortment analysis of COMFY shop

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  1. Product assortment analysis of COMFY shop By Alyona Kondrateva

  2. Plan: Description of COMFY shop and its product assortment. SWOT-analysis of COMFY shop. Analysis of COMFY product assortment. Marketing product classification. Conclusion.

  3. "COMFY" is the second largest network of home appliances in Ukraine.

  4. Assortment of Comfy: appliances for the kitchen; cookers; refrigerators; climatic equipment; video equipment; TV sets; computer electronics; stereos and mobile phones.

  5. Weaknesses: - Unstable financial position; - High cost of production; - Lack of working capital; - Unfinished construction. Strengths: - Established channels of distribution; - Highly qualified and experienced personnel; - High level of management in the company. SWOT-analysis of COMFY shop

  6. Threats: - Consumers focusing on the qualitative characteristics; - Dependence on the regional infrastructure; - Competition in the foreign market; - Focusing on the technical specifications according to the international standards and as a result cost increase. Opportunities: - Market reforms in the country; - Resource base availability; - Developed economic infrastructure of the region; - The possibility of obtaining additional sources of revenue; - Effective sales promotion; - Lower prices and competitiveness increase; - Improving the quality of products.

  7. Analysis of COMFY product assortment

  8. Marketing product classification: - Stars; - Cash cows; - Wildcats; - Dogs.

  9. Stars of Comfy store Computers; Laptops.

  10. Cash cows Household appliances (refrigerators, washing machines).

  11. Wildcats Small household appliances (food processors, hairdryers).

  12. Recommendations - Search for suppliers with fewer intermediaries and lower prices; - Increase the amount of equipment for more efficient use of sales area and store premises; - Change and improve the store product assortment by analyzing competitors.

  13. Thank you for your attention!

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