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Selling Your Products – Level I

Selling Your Products – Level I . Tips to Attract Customers. How do you attract customers?. Ask yourself: “How are my products different from others?” “What can I do to attract customers?”. Wear a name tag.

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Selling Your Products – Level I

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  1. Selling Your Products – Level I Tips to Attract Customers

  2. How do you attract customers? Ask yourself: “How are my products different from others?” “What can I do to attract customers?”

  3. Wear a name tag Customers can tell friends who’s selling the beautiful Russian red kale and where Customers are increasingly interested in knowing their farmers Why wear a name tag?

  4. How are your products arranged? • Signs clearly visible • Contrast colors

  5. Educating your customers Customers may need to be educated about your products Farmers’ Market customers Professional chefs Grocery store produce managers

  6. Describe your products What to include on the product sign Name of product Graphic Product characteristic Product price Long Beans Cook just like regular green beans Rich in Vitamin A, Vitamin C, Protein and Iron $1.00 per bunch

  7. Feature a new vegetable each week Vegetable to Know! DAIKON Pickle daikon with carrots for a crispy treat Nutritional value: Very high in dietary fiber High in magnesium Very high in potassium Very high in vitamin C $3.00 per bunch – two for $5.00

  8. Give them something to take home Information – recipe cards Name of vegetable (English and traditional name, if possible) Description How to store the product and how soon it should be eaten Recipe featuring the vegetable • Product Description and Recipe cards

  9. Summary • Distinguish yourself • Name tag • How is your stall/produce arranged? • Educate your customer • Signs • Product to know • Recipe cards to take home

  10. Take pride in what you grow! You’ve worked hard and are helping others to eat healthy food.

  11. What’s Next? What ideas do you have to attract customers? What topics would you like in future training sessions? Thank you for your kind attention!

  12. Selling Your Products* – Level I By Theresa Heiland Local Food Coordinator November 17, 2011 With special thanks to: HliXyooj, Staff Attorney and Hmong Outreach Coordinator, Farmers’ Legal Action Group ChianengThao, Farm Educator, and Pao Lee Yang, Assistant Farm Educator, Association for the Advancement of Hmong Women in Minnesota The Minnesota Project thanks the Saint Paul Foundationfor their generous support. *Materials adapted from Plan for Marketing Your Organic Products by Susan Smalley, Michigan State University, October, 2011 Visit www.mnproject.org

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