1 / 18

Ask qualifying questions Determine tire choice Give info on choice Share general tire knowledge Conclude sale

Steps to Selling a Tire regardless of brand. Ask qualifying questions Determine tire choice Give info on choice Share general tire knowledge Conclude sale. Step 1 - Qualifying Questions. Type of riding? Model of bike? Performance desired? Mileage expectations?

zivanka
Télécharger la présentation

Ask qualifying questions Determine tire choice Give info on choice Share general tire knowledge Conclude sale

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Steps to Selling a Tire regardless of brand Ask qualifying questions Determine tire choice Give info on choice Share general tire knowledge Conclude sale

  2. Step 1 - Qualifying Questions • Type of riding? • Model of bike? • Performance desired? • Mileage expectations? • Level of experience?

  3. 2. Determine tire choice • Tire size? • Radial or bias? • Speed/load rating of tires? • Sport, Sport-touring, Cruiser, Touring, Adventure Touring….. • Budget?

  4. Cross Reference Chart

  5. 3. Inform your customer • Explain special features • Road Hazard Warranty • Model specific F&B • Special offers • Premium tire

  6. 4. Share Tire Knowledge • Tire care • Common tire problems • When to replace • Tire pressure When tire is down to wear bar it is at the minimum legal limit

  7. Examples of Tire Pressure Guidelines Sport Front Solo 2 up light 2 up heavy 110/70-120/70 34-36 36-38 36-38 Rear 150/70-190/50 34-36 36-38 38-42 Touring with reinforced construction Solo 2 up light 2 up heavy Front 38-40 40-41 42-43 Rear 44 46 48-50

  8. 5. Concluding the Sale! • Does tire meet needs? • Are benefits clear? • Any other questions? • Accessories needed? • Book service appointment? Make it seven beans and you got yourself a deal!

  9. CYCLE Reader Survey on Riders WORLD & their tires • Visit dealership monthly - 40% • Tire Purchases - 59% • Inventory available - 31% • Service visits - 50% #1 reason customer buys a tire is it’s in stock!

  10. CYCLE Reader Survey • WORLD • 75% of Rider buy tires from Dealership • 60% purchase 1-2 yearly • 49% spend $200-300 yearly • 21% no brand preference

  11. Tires #1 Aftermarket Accessory! • Frequent inventory turns • Tires – high wear item • Sell tubes, gauges, repair kits • Service drive/brake systems

  12. Match the Deal not the Price! • Example: Rear Tire MSRP $200.00 • Mail order: $165.00 • Wait for tire • May be additional charges • Installation cost higher • May not handle warranties • Dealer: $185.00 • Tire stocked - Priceless • Lower installation cost - (Almost) Priceless • Warranty backup - Priceless • Knowledgeable - Priceless

  13. If you don’t have the tire in stock: • Ask what & when tire is needed • Correctly placed orders save time & trouble • Tire will arrive on their doorstep on… • Signage shows customers what to expect • Customer care = repeat customer • Offer tech support, guarantees, returns

  14. Ideas to Help Increase Sales • Hold tire seminars for customers • Webinars for staff • Customer PSI Check Day • Ladies Tech Night • Website training PDF’s

  15. How Avon helps you sell: • Inventory & display tips • Confidence in product • 800 customer service # • Web site dealer locator • Creative programs • Excellent availability

  16. www.avonmoto.com/dealer_support

  17. Selling Avons • Confidence in premium product • 100 years in the business • Road hazard on sport/sport tour • AMAP and Shop Now programs • Website – fitment, testimonials… • WebEx training • Rebates • 800 number USA and Canada

More Related