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Leicester Mercury

Leicester Mercury. Product Information. Key information . At the heart of all local trade the Leicester Mercury is the connector between local consumers and businesses Broad range of supplements, including Business, More Jobs, More Motors, More Homes and the Week

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Leicester Mercury

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  1. Leicester Mercury Product Information

  2. Key information • At the heart of all local trade the Leicester Mercury is the connector between local consumers and businesses • Broad range of supplements, including Business, More Jobs, More Motors, More Homes and the Week • At the heart of the local community for over 130 years, making it the oldest, most trusted media in the local area • Committed to serving our community by providing powerful news coverage, exclusive major stories, and campaigning on issues that impact upon our readers and their lives • Provides local businesses with a responsive advertising platform, which reaches a wide audience

  3. Consumer engagement • The Mercury is read by 378,424 people across the week1 • The Mercury is read by more people than any single national daily newspaper2 • 57% of local people who believe what is in their local paper more than national newspapers are Mercury readers2 • 6 out of 10 people who believe that advertising helps them make the best purchases are weekly readers of the Mercury2 • 27% of Mercury readers admit to having expensive tastes2 Source: 1. Jicreg April 2012 2. NML audience research 2010 (Kantar Media Readership Survey)  & TGI (TGI GB 2010 Q1 Double base, Oct 2007 - Sep 2009) Base: Adults 16+ in Mercury research area (601)

  4. Profile of readers by demographic • The Mercury is read across all demographics Source: NML audience research 2009 (Kantar Media Readership Survey) Base: Adults 16+ in Mercury research area (601)

  5. Reach by demographic Source: NML audience research 2009 (Kantar Media Readership Survey) Base: Adults 16+ in Mercury research area (601)

  6. Coverage

  7. Mail Product Information

  8. Key information • 4 editions: • Leicester, Oadby & Wigston • Ashby • Coalville • Lively mix of local news, events and sport • All the latest from the world of celebrities, science and medicine, TV highlights, puzzles, and local jobs and motors guides • Published every Thursday Source: 1. Publishers statement June 2012, (latest ABC July - Dec2011 106,229 100% free, Leicester 63,524, Ashby 7,429 Coalville 14,7873 Loughborough and Charnwood 20,403)

  9. Profile of readers Source: NML audience research 2010 (Kantar Media Readership Survey) Base: Adults 16+ in Mail research area (86)

  10. Distribution area

  11. Key Information • Concise, informative, sound-bites • Local content – Metro Life • Mix of news, features and entertainment • Metro provides an excellent medium for capturing the attention early in the day of potential job-seekers, house-hunters, car buyers and investors

  12. Key information • The number one local website for local and regional news, sport, entertainments and classifieds • The local choice for motors, property and jobs with direct access to jobsite.co.uk, FindaProperty.com and motors.co.uk • Provides an unrivalled local audience reach for advertisers to target local consumers • The site offers a number of advertising opportunities, from front-page impact advertisements to banners, videos around the various sections of the site

  13. Leicestershire and Rutland Life • Compelling interviews with the stars of Leicestershire, whether on TV or down your street • Ideas on homes, fashion, beauty, fitness, food, travel, motoring and leisure • High quality design, writing and photography • Delivered directly into affluent homes and the hands of your customers • Copies also available through venues and retailers

  14. Leicestershire Life coverage Distribution 10,000

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