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UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE,

UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE, GIURISPRUDENZA, INGEGNERIA, ECONOMIA CORSO DI LAUREA SPECIALISTICA INTERFACOLTÀ IN EDITORIA E COMUNICAZIONE MULTIMEDIALE. SE VINCI SEI VISIBILE, SE PRATICHI…? Il caso della pallavolo. Relatore:

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UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE,

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  1. UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE, GIURISPRUDENZA, INGEGNERIA, ECONOMIA CORSO DI LAUREA SPECIALISTICA INTERFACOLTÀ IN EDITORIA E COMUNICAZIONE MULTIMEDIALE SE VINCI SEI VISIBILE, SE PRATICHI…?Il caso della pallavolo Relatore: Prof. Mario Dossoni Correlatore: Prof. Fabio Muzzio Michela Poggi Matr. 367888/29 Anno Accademico 2010-2011

  2. RECENT SUCCESSES

  3. ….NOW? TV OFF? NO NEWS? RADIO OFF? DISCONNECTED?

  4. THE PAST 1978 - Men’s World Campionship 1970- The beginning 1989 - Men’s European Volleyball Campionship 1990 - Men’s World Campionship

  5. VOLLEYBALL AND MASS MEDIAIN THE PAST Audience’s interest Media’s interest growing Conflictualrelationship Causedby volley and media

  6. VOLLEYBALL AND ITS PROBLEMS Matches’ rules Difficulty in place in the palimpsest Decrease in volleyball on TV Decrease in volleyball on media

  7. VOLLEYBALL AND TV RELATIONSHIP A few games because of the length of matches Sudden interruption of the transmission Low interest

  8. VOLLEYBALL AND NEWSPAPERS RELATIONSHIP Volleyball’s news in the linked short Low interest, onlyforvictories Megazine (SuperVolley)

  9. VOLLEYBALL AND RADIO RELATIONSHIP Fewprogramedeladedwith volleyball Increaseonly at the victoryofEuropean and World '89/‘90 Differences between national radio and local radio

  10. VOLLEYBALL AND MASS MEDIA CHANGES

  11. PALLAVOLO AND MASS MEDIA CHANGES Rally Point System Avaibabletouch volleyball net “Libero”’s introduction

  12. TV AND VOLLEYBALL Mikedreferees Miked time-out Net cam Technicalboard Technicalcomments

  13. TV AND VOLLEY NOWADAYS Decliningsubscriptions Help of The Lega denied

  14. THE END OF VOLLEY?

  15. THE RESEARCH • OBJECTIVES: Evaluate the level practitioners’ search of volleyball’s content Evaluate the viewsofpractitioners on the volleyball’s visibility on media • METHODOLOGY: Under 14 Questionnaire Over 15 • RESULTS: Sport loved beyond the professionals Need more volleyball Problems at locallevel (Riso Scotti Volley)

  16. RISO SCOTTI’S CASE • NEW CLUB’S OBJECTIVES: Increase the society’s knowledge in new types of public Attract new audencies Improve the corporate image Increase the local volleyaball’s movement • METHODS: Publicity on mass media Public relations Promotion Merchandising Relationshipwithsponsors

  17. Apprenticesask volleyball on media New apprentices growing Volleyball on media attractsnewapprentices

  18. SOLVING

  19. CONCLUSION MORE VOLLEYBALL AND NOT ONLY VICTORIES CONTENT FOR FAMILY INCREASE VOLLEYBALL MOVEMENT

  20. AMPLIFIERS SPORTS ACTIVITIES VOLLEYBALL

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