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2011 Marketing Trends Breakfast

2011 Marketing Trends Breakfast. January 18, 2011. Howdy! And welcome!. Tweet while you’re here! @thundertech #ttrends. Themes::. Time Starvation Recessionary Thinking Innovation Customer Service 2.0 Social Strategy. Marketing Integration::. PUBLIC RELATIONS.

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2011 Marketing Trends Breakfast

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  1. 2011 Marketing Trends Breakfast January 18, 2011

  2. Howdy! And welcome! Tweet while you’re here! @thundertech #ttrends

  3. Themes:: • Time Starvation • Recessionary Thinking • Innovation • Customer Service 2.0 • Social Strategy

  4. Marketing Integration:: PUBLICRELATIONS EVENT MARKETING ADVERTISING SOCIALMEDIA VIDEO INTEGRATEDMARKETING INTERACTIVEFLASH BRANDING WEB DESIGN NAMING PACKAGEDESIGN LOGO DESIGN PRINTDESIGN

  5. Content Strategy:: Interaction with content has changed greatly over the past year with the rising use of social networking, mobile applications and video. “Don’t tell me, show me.”

  6. Content Strategy:: Most Important Mediums for Accessing Breaking News Mashable/Mobile Handmark 2010 Survey

  7. Content Strategy:: Clear goals need to be set that consider the audience and their distinct usage habits. “It’s not what you say, but how you say it.”

  8. Content Strategy:: Online users desire consistent, relevant and up-to-the-minute content. More Channels = Less Time

  9. YOUR WEBSITE BLOG POSTS CONTENT STRATEGY YOUTUBE CHANNEL TWITTER & FACEBOOK TRADESHOW PRESENTATION TV COMMERCIAL Content Strategy::

  10. User Interface:: Users expect consistency and ease of use in BOTH their desktop and mobile experiences If you build it WELL, they will come

  11. What it means for you:: If technology changes, you should at least be aware Existing technology (Flash, etc) is still viable, but know about changes (HTML5, CSS3) Consider how video, social media and polls could make your online presence more engaging

  12. User Interface::

  13. User Interface:: User Interface for Mint.com

  14. User Interface:: User Interface forfoursquare.com statistics

  15. The New Era of Media Relations:: Traditional and online media relations will continue to merge as journalists take the conversation online through blogs, social networks and other tools. The lead is now the story.

  16. The New Era of Media Relations::

  17. Internet of Things:: You transmit data about yourself whether you know it or not. Users will have to find ways to control that data flow. Something wonderful has happened…Number 5 is alive!

  18. What it means for you:: Prompted and unprompted device and location interactions Ability to see where your customers are at any time Big Brother effect?

  19. Internet of Things:: Nike+ Interactive Running Shoes Near Field Communication (NFC)

  20. Internet of Things:: Health Care Applications

  21. Mobility:: Whether your head is down or you are checking a score during a meeting, you are using your mobile device now more than ever.

  22. Mobility:: 47% of US teens say their social life would end or be worsened without their cell phone 57% credit their mobile device with improving their life Four out of five teens (17 million) carry a wireless device (40% increase since 2004) Source: Harris Interactive

  23. What it means for you:: Instant accessibility to influencers/customers Adapting existing information, not rebuilding it Constantly changing possibilities (NFC)

  24. Mobility::

  25. Mobility::

  26. Mobility:: Application Usage for Mobile Phone Users Source: web.resourceshelf.com

  27. Customer Engagement:: Online interaction is the key to enhanced customer service. In order to engage, you first have to listen.

  28. Customer Engagement:: Customer Engagement forDell’s Social Media Sites

  29. Customer Engagement::

  30. Customer Engagement:: Customer Engagement forApple Genius Bar, Klout

  31. Recap:: • Time Starvation • Recessionary Thinking • Innovation • Customer Service 2.0 • Social Strategy

  32. Thank You!

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