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tecnotelai.it

OVERVIEW. Since 1967 Tecnotelai researches, manufactures, selects and distributes industrial and office furnishings, being often involved in its customers’ project in order to follow their proper needs. * Italian manufacturing and best materials quality

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tecnotelai.it

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  1. OVERVIEW Since 1967 Tecnotelai researches, manufactures, selects and distributes industrial and office furnishings, being often involved in its customers’ project in order to follow their proper needs. * Italian manufacturing and best materials quality * Complete and efficient assistance service and continuous technical support * Two large showrooms, huge space for ideas and concrete needs www.tecnotelai.it

  2. ANALYTICS - 15.000 sqm Warehouse - 2.500 Articles - 5.000 Active clients - 30 persons (warehousemen + employees) - 6 Million Euro turnover www.tecnotelai.it

  3. Std. Approach to Int’l Mkts • Mkts Analysis •  where to go? • 2) Company Analysis & Products Strategy •  which offer? • 3) Swot Analysis •  strong or weak? • 4) International competition •  against who? • 5) Promotion / Distribution strategies •  how to offer? • 6) Financial Planning •  costs are effective but revenues are not www.tecnotelai.it

  4. Successful “Bologna” Model www.tecnotelai.it

  5. S.W.O.T. Analysis • Warehouse (products “ready”) • Products Quality • Know-how • Reputation ( > Brand awareness) • Transport  delivery times • Prices • R & D production abilities • Direct sales • Products “turnover” • Better perception of services offered • Economic products • Low perception of products quality www.tecnotelai.it

  6. Mkt model to be used to approach Int’l Mkts ? www.tecnotelai.it

  7. Luca Sita – Personal CV 1996 – Graduated in Economics - University of Bologna 1997 – 1999 Auditor in charge – KPMG – Bologna 2000 – University of Technology – Sydney – Australia 2001 – Temporary Manager –Chem Trend Italy - Bologna 2001 – 2004 – Controller of int’l subsidiaries – Grandi Salumifici Italiani - Modena 2004 – 2007 – Managing Director – Sino dos Alpes Alim.– Rio Grande do Sul - Brasil 2007 – 2009 – Internal Auditor - Grandi Salumifici Italiani 2010 – Managing Director – Tecnotelai - Bologna

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